Boulogne-Billancourt2008 - maintenantAs part of the EMEA Creative Services department, my work is to support the DYMO brand in developing visibility and promotional tools.
1/ Support and coordinate the local executions of DYMO launch campaigns, promotion activities and sales tools.
- Enhance the brand visibility by developing adapted marketing material and coordinating the local executions for new product launch campaigns and Pan-european promotion campaigns
- Follow up the concept adaptations, the graphic development, the localisations, the purchase and logistical flows.
2/ 2010 New Brand Identity and optimisation of marketing material developments
Coordinate and follow up the implementation of the new brand guidelines on all new EMEA marketing material.
- Optimise and rationalise the development of marketing material by creating a ‘2D’ database with generic executions to be used across Europe.
3/Traffic Management
- Management of a weekly tracking and planning of all graphic executions to bring best-in-class service to internal customers.
4/ Lead the Newell Rubbermaid Promotional Goodies on-line tool:
- Create a simple, efficient online tool for internal customers to get procurement of Promotional Goodies allowing full transparency to the organisation
- Work with all brands in building specific goodies menus at the best cost.
Clichy2007 - 2007Bic is a leading manufacturer of stationery products, lighters and shavers.
Attached to the Middle-East/Africa department, this internship enabled me to have a global approach over Bic's three categories of products. This experience also taught me how to deal with the marketing techniques and the business strategy to adopt in non-western countries.
My tasks during 8 months:
- develop and follow up of promotion actions
- launching of 'Touristic Series' lighters in 16 countries: this involved the development of new decors on the touristic theme,
- management of the ranges
- preparation of the 2008 Marketing Plans for each category (Stationery, Lighters and Shavers) : analyse the evolution of the turnover for each product; evaluate if the zone's results are matching with the group's objectives,;analyse the new products for 2008 and evaluate what can be adapted to the zone; and determine forecasts for the selected products.
- develop Point of Sale Advertising and packaging
-follow up the stocks of the point of Sale Advertising and Incentives
- sales support :creation of presentations for the Area Managers
- communication actions: billboard campaign in Morocco and Tunisia, press ads for new shaving creams in the Middle-East and viral marketing in Africa,
-preparation of the 2008 catalogue
Heppner
- Sales Assistant
Noisy-le-Sec2006 - 2006Heppner is a leading transport and logistics company in France.
Attached to the Sales Department, my tasks were:
-creation of a sales pitch,
- prospection by phone of new clients and evaluation of their needs in transport and logistics,
- reply to quotation requests and do a follow up,
- update and qualify the client database
Viacom Outdoor
- Research and Communications Assitant
2005 - 2005Viacom Outdoor is now called CBS Outdoor.
I worked for the Consumer Insight department:
-Support the Sales department by producing presentations (match Viacom benefits to client needs), campaign trackings (assess the visibility of a campaign) and communication analyses (investigate the effects of a campaign).
-Carry out ‘Voxpops’ in the London Tube in order to assess the effect of an ad directly on the field.
I also assisted the 'Events' department:
-Organisation of the ‘Outdoor Solution’ workshop at London’s BAFTA
-Organisation of a base ball tournament for Viacom’s employees
-Mailing operations for customer loyalty
Galerie Quatre-Saisons
- Marketing Assistant
2004 - 2004The Galerie Quatre Saisons is a shopping centre located in Sherbrooke, Quebec. It includes about 40 shops, from a well-known hypermarket (Zeller's) to small clothing shops.
Throughout this internship, I worked with a small group of local students.
The task included a survey of customer satisfaction:
-Meeting with the shopping centre’s leaseholders in order to define the key issues to mention in the survey. Definition of a methodology.
-Elaboration of the survey: one part dedicated to the centre’s global services and an other dedicated to the shops.
-Questioning a sample of 200 in the centre and of 100 by phone
-Compilation and calculation of the results
-Analysis and recommendations
The task also included the promotion of the summer sales:
-Meeting with the media professionals of Sherbrooke
-Define the objectives as well as the ad creation and media planning
-Production of a rough draft for a billboard campaign
