Théo TABARY

En résumé

Entreprises

• Théo Tabary - Freelance Digital Specialist - Freelance Digital Marketing

  Marketing | Bruxelles 2026 - maintenant Helping You Drive Growth Without the Overhead
  I’m a freelance digital strategist who blends data, creativity, and performance marketing to help brands grow smarter, not just bigger.
  
  Whether you're a founder, startup, or marketing team seeking agile and cost-effective support, I deliver campaigns that connect, convert, and scale.
  
  Let me handle the strategy and execution while you stay focused on what matters most: growing your business.

• The Wave Digital - Digital Marketing Manager

  Marketing | Bruxelles 2025 - maintenant At The Wave Digital, Belgium’s leading data broker, I lead the digital development of over 10 brands, driving performance across acquisition, visibility, and conversion. I manage a cross-functional team focused on boosting organic and paid reach through tailored strategies adapted to the Belgian market.
  
  My scope includes:
  - Overseeing campaign planning, budget allocation, and performance analysis
  - Coordinating internal brand growth and external client activations
  - Managing a team specialized in SEO, paid media, and audience segmentation
  - Crafting strategic pitches, SEO audits, and growth proposals for prospects
  
  I rely on data to shape strategy and bring creative ideas to life, helping our digital campaigns perform better.

• SA Air Products Limited - Digital Marketing Specialist

  Marketing | Bruxelles 2023 - 2025 Digital Marketing Specialist at Air Products
  
  - Spearheading online SEA campaigns on Google Ads, Meta, LinkedIn, and YouTube.
  - Collaborating with local marketers to enhance campaign effectiveness.
  - Proactively exploring new platforms and media channels for campaign optimization.
  - Implementing and optimizing retargeting strategies for SEA campaigns on Google Ads, Meta, and LinkedIn.
  
  Automation and Reporting
  - Automated comprehensive digital marketing reports for the entire Northern Continent.
  - Reports include insights on campaign reach, conversion metrics, and website SEO scores.
  - Empowering the team with actionable data for informed decision-making.
  
  Cross-Functional Support
  - Providing technical expertise and support to the central team as needed.
  - Commitment to staying ahead of industry trends and adopting innovative approaches.

• Weber Shandwick - Digital Marketing Specialist

  Marketing | Bruxelles 2021 - 2023 Worked in close collaboration with clients to propose localized and relevant omnichannel market engagement plans on an international level.
  
  SEA & social campaigns with multiple platforms (Adwords, Facebook, Instagram, Twitter, Snapchat, LinkedIn)
  
  Created automated and detailed reports for all clients. Provided support in developing partner marketing strategies and campaigns.

• Kalitys Multimédia - Chargé e-business

  Marketing | Lyon (69000) 2019 - 2021 Chargé de mise en place des procédures pour optimisation SEO, SEA, SMO et e-marketing
  
  Développement commercial sur le suivi client
  
  Conseille techniquement lors des suivi client afin d’être force commerciale
  
  Suivi des reporting d’activités
  
  Suivi trimestriel des clients
  
  Gestion du marketing digital (SEO, SEA)
  
  Rédaction et optimisation des contenus sites

• Swiss Life - Assistant chargé e-business

  Marketing | Levallois Perret cedex 2016 - 2018 Chargé du développement des pages agents, de leur référencement (naturel et via campagnes)
  Assistance pilotage et suivi de projets web transverses : mobilité, web analytics, e-reputation
  Amélioration des outils web analytics du parc web de SwissLife France.

• Cinematik - Chargé de communication

  2015 - 2016 Chargé de toute la communication de Cinematik.
  (Community manager, concepteur-rédacteur, graphiste...)
  Développement de l'identité visuelle et de marque de l'entreprise
  Relation avec les clients de l'entreprise, et développement de la stratégie de communication B to B
  Mise en place des reportings généraux et des reportings par levier d’action.

Formations

• ISEFAC Alternance

  Lille 2016 - 2018 Master
  
  Préparation du master 1-2 chargé de communication web 360 en alternance.

• ISEFAC Alternance

  Lille 2015 - 2016 Licence 3
  
  Obtention du diplôme Licence 3 chargé de communication en alternance.

• IUT B Lille 3

  Tourcoing 2013 - 2014

Réseau

• Benjamin CAVELIER

• Charline SALVADORI

• Chloé DAVID

• Cinematik ACTUS

• Clément PETETIN

• Com DES ANCIENS

• Karim BERGD

• Maxime GERACI

• Nora TARABAY

• Simon DEPIERRE