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Linio.com - Rocket Internet Company
- Regional Head of Commercial USA & Europe - International Marketplace
2015 - maintenant
Growing international cross-border e-commerce:
- Set-up the new sales strategy and pitch
- Restructured the team
- Setting-up new processes (Salesforce mapping and customization, hunting flow)
- Managing 10 people in 3 countries
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Linio.com - Rocket Internet Company
- Regional Project Manager
2014 - 2015
Was in charge of managing all the automatized, order-related communication channels (mails, push notifications) for the 8 countries where Linio is operating.
Had a direct impact on total revenues, payment conversions, customer touchpoints and customer NPS.
Types of automatized communications:
- Payment reminders
- Shipped emails
- Inverse logistics
Main achievements:
- Divided by 3 customer touchpoints across all the countries through a total revamp of the communication (flow, content and channel consistency).
- Increased conversion of payments.
- Increased transactional communication contribution to total revenues from 1% to 6%.
Management:
One junior project manager
CEO project:
- Set up a library at the headquarters (+60 books): set up a simple stock management system, created marketing materials (logo, book guide), animated the internal facebook group, organized reading circles and musical events, with one motto: learn, connect and share your ideas
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Tay & Phil
- Co-founder - Head of Marketing and Business Development
2014 - 2014
Upmarket e-liquid brand launched with a group of friends.
- Set up the brand positioning and the communication style guide
- Set up the business development strategy: sales pitch, canvassing strategy, sales force training
- Operational marketing: creation of marketing material, launch of a contest, management of the facebook page
Management:
One sales rep for Paris and its region
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Printpack
- Consultant
2014 - 2014
- Explored worldwide business opportunities for the rigid plastic division of the company and proposed the implementation of a global account management strategy
- Pitch in front of the vice-president and the senior management of the company
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The Best Day
- Consultant
2013 - 2013
Supported the founder in redefining the customer experience, defining key targets and setting up a viral communication strategy
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Arecia
- Marketing Consultant
2011 - 2012
- Definition of the company’s values and positioning
- Implementation of a quality control process
- Review of marketing material, drawing up of the future website’s layout
- Organization of a photoshoot: brief & supervision
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Louvre Hotels Group
- Brand Manager Assistant
LA DEFENSE
2011 - 2011
For Première Classe, Kyriad & Kyriad Prestige (500+ hotels in Europe):
- Operational Marketing: campaigns launch, paper guides, promotions, product development, creation of marketing material, update of hotels’ mini-sites
- Involded in the launch of paper guides for Kyriad & Première Classe (450 000 copies): coordination of regional managers, hotel keepers, agencies for hotel insert updates. Guarantor of the flatplan. Creative briefings: revamp of generic pages.
- Involved in the development of a dynamic POS (in partnership with the company Mood Media): creative briefings, follow up of the technical set up
- Involved in the development of a sustainable product
- Led “Tous au restaurant” for Kyriad, a national campaign promoting the restaurants' food offer: communication strategy, marketing material creation, website homepage highlight, dedicated webpage creation
- Competitive and Market Intelligence reports
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Nespresso - Groupe Nestlé
- Salesman
2010 - 2010
Part-time student job
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Unilever
- Product Manager Assistant
Rueil-Malmaison
2009 - 2009
Implementation of an herbal tea concept in boarding schools promoting Lipton’s offer
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L'Oréal
- Product Manager Assistant
PARIS
2008 - 2008
Styling + Hair Colour:
- Assisted the operational launch of Excell 10', elected product of the year 2009 in its category
- Involved in redesigning Dédicace’s packaging, colouring product for women aged 50 and above
- Involved in Marketing plans/Promotional plans/Media briefings/Innovation reviews
- Management of campaigns/contests for StudioLine (Mobile), Elnett (Internet), Casting Crème Gloss (Internet), and Excell 10' (Internet)
- Competitive and Market Intelligence reports
- Promotional activity analysis
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Christofle USA
- Marketing Assistant
2007 - 2007
Carried out a sales force cost reduction project:
- Analysed the sales force’s habits and needs
- Offered a “turnkey” solution through corporate cards and partnerships
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Christian Dior Couture - Groupe LVMH
- Salesman
Paris
2006 - 2006
