En résumé

More than 10 years' experience in developing brands through the definition and execution of marketing strategies at both strategic and operational levels.

Result oriented manager with a clear understanding of the consumer, customer and distributors problematic.

Thanks to my international education and experience, I developed key marketing, communication and commercial skills including:
- Business unit management and sales development
- Creativity, innovative mindset and intellectual curiosity
- Strong analytical and project management skills
- Listening capacities and sense of observation
- Ability to develop & cultivate relationships

Mes compétences :
Gestion de marques
Gestion de projets
Gestion de budgets
Chef de Produit
Gestion budgétaire


  • Champagne PIPER-HEIDSIECK - Senior International Marketing Manager

    2013 - maintenant Brand Strategy
    • 5 years strategic plan: ambition, strategies, means and actions
    • Lead and execute the complete overhaul of a brand: targeted consumer, brand platform, product mix, packaging, promotional strategy, communication and advertising strategy, eretail approach, website
    • Set-up a social medial strategy and plan: relevant social network, objectives for each support, activation rationale and content creation
    • Develop the eretail and ecommerce strategies: clear segmentation of the market, precise action plan per channel, complete guidelines for the markets and set-up of the ecommerce website

    Markets Management
    • Define, develop and share the global annual marketing plan (ambitions, activations, products, tools)
    • Actively participate in the redefinition of the "route to market" on the key markets (USA, France, Belux, GTR), to the distributors' pitch and active leader of the launch of the brand on these markets
    • Responsible for the right implementation of the global strategy in Europe, Africa, Middle East and Travel Retail
    • Evaluate and analyze the brand performances and ajust the brand plans if necessary
  • Sergic - Consulting

    Wasquehal 2012 - 2013 • Execute a full diagnosis and a complete analysis of the different activities of the company
    • Deliver a set of recommendations and measures to be taken in order to improve the customer service and secure the company activity during a crisis time and in a very competitive industry
  • Remy Cointreau - International Brand Manager - Champagne Piper-Heidsieck

    Paris 2009 - 2011 • Define the global marketing plan, develop the activations, the product offer and the adapted tools
    • Define the long-term global strategy for the prestige cuvée (volume, value, product launch, prices, etc.)
  • Remy Cointreau - Brand Manager USA - Champagnes & Wines

    Paris 2007 - 2009 • Responsible for the P&L of 4 brands on the US territory
    • Implement and adapt the global strategy of 4 brands on one of the world key market (USA)
  • Champagnes PIPER-HEIDSIECK & Charles HEIDSIECK - Chargé de projet - Département Marketing et Relations Publiques

    2005 - 2007 • Develop visibility and consumption tools
    • Develop and manage internal and external communication tools