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www.sbgc.com
- Export Sales Manager
2018 - maintenant
Regional Sales Manager based in Paris
PARFUMS DE MARLY / INITIO PARFUMS PRIVES - Europe / Russia
Sales & Trade marketing Management
Niche perfume Industry
SBGC was one of the first Consulting Agency for Premium perfume brands in the Middle-East
SBGC has launched brands such as Guerlain, Issey Miyake, Jean-Paul Gaultier or Lalique.
Sprecher Berrier Group is acting as a Master Distributor and is developing successfully Niche perfume brands such as Creed, Atelier Cologne, Initio or Parfums de Marly
Sales & Trade Marketing Management:
Market development: sales, market share, asset management, and profitability goals.
Maximizing retailer’s sales by monitoring account performance and leading action plans
Stock monitoring (sell-in/sell-out per POS) by drawing action plans (incentives and promotions).
Replenishment optimization with Distributors/retailers/department stores
Logistics management: Route to market, deliveries or payment collection
Market visits / Performing quarterly formal meetings with key retailers.
Develops plans for Training, Merchandising, PR, product selection, pricing and promotional plans:
Improve and increase brand presence/Share of space, personalised furniture and product mix / assortment
Works with Marketing, Creative, Visual Merchandising, Packaging teams to develop products and exclusive concepts (Harrods or Selfridge’s special editions or Pop up)
Competitive activities monitoring trends in markets or channels
Ensuring appropriate staffing and establish performance management.
Key accounts: Harrods, Selfridges, Le Printemps, Harvey Nichols, Gallerie Lafayette, Kadewe, Beymen
Trade shows: Duty Free Trade shows (Cannes) / Esxence (Milano)
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http://sbgc.com/
- Regional Sales Manager
2016 - 2018
Regional Sales Manager - http://sbgc.com
PARFUMS DE MARLY / INITIO PARFUMS PRIVES
Sales & Trade marketing Management
Niche perfume Industry
SBGC was one of the first Consulting Agency for Premium perfume brands in the Middle-East
SBGC has launched brands such as Guerlain, Issey Miyake, Jean-Paul Gaultier or Lalique.
Sprecher Berrier Group is acting as a Master Distributor and is developing successfully Niche perfume brands such as Creed, Atelier Cologne, Initio or Parfums de Marly
Sales & Trade Marketing Management:
Market development: sales, market share, asset management, and profitability goals.
Maximizing retailer’s sales by monitoring account performance and leading action plans
Stock monitoring (sell-in/sell-out per POS) by drawing action plans (incentives and promotions).
Replenishment optimization with Distributors/retailers/department stores
Logistics management: Route to market, deliveries or payment collection
Market visits / Performing quarterly formal meetings with key retailers.
Develops plans for Training, Merchandising, PR, product selection, pricing and promotional plans:
Improve and increase brand presence/Share of space, personalised furniture and product mix / assortment
Works with Marketing, Creative, Visual Merchandising, Packaging teams to develop products and exclusive concepts (Harrods or Selfridge’s special editions or Pop up)
Competitive activities monitoring trends in markets or channels
Ensuring appropriate staffing and establish performance management.
Key accounts: Harrods, Selfridges, Le Printemps, Harvey Nichols, Gallerie Lafayette, Kadewe, Beymen
Trade shows: Duty Free Trade shows (Cannes) / Esxence (Milano)
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ESSENTIALELEMENTS.BIO
- International Sales Manager
2015 - 2016
International Sales Manager
• Cosmetic/Essential oils/perfumes - Aromatherapy/Cosmetic Industry
• International business Development
Distribution contracts In Americas, Middle East and Asia (Emerging markets).
• Develop and implement country specific growth strategies
• Consistently and effectively communicate HQ strategies to international sales and marketing management, and work with them to ensure that products are properly launched in the market, utilizing creative promotional, pricing, and product positioning strategies to maximize sales and profits.
•Support international product launches through standardized processes for communication, commercialization strategies and tracking metrics.
• Trade Marketing Management
• Trade shows
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Imperial Tobacco
- Duty free Latin America & caribbean area Manager
Paris
2009 - 2014
Area Manager
Latin America & caribbean area
Brands:
- Davidoff, L&B, Regal,Fortuna
- Cohiba, Montecristo, Partagas, Romeo y Julietta
Négociations commerciales
Analyse ventes et stock / structure de prix
Business Developement
Prospection (Recherche et management des agents)
Pilotage des circuits de ditribution / agents
Optimisation des flux logistiques (coûts de transport, Incoterms,...)
Juridique (contrats de distribution à Miami et en Uruguay)
Promotion/Marketing
Affichage (Light boxes, price lists,Suivi du développement du matériel promotionel)
Merchandising (Mise en place / Suivi)
Négociations promos et management agences d'hôtesses
Mise en place des promotions, Recrutement - Briefing et suivi des hôtesses
Analyse performance des promotions
Salons Professionnels: Cannes,Orlando(booking place, développement stand, …)
Evénements RP
Formation
Veille univers commercial (presse professionnelle)
Forecast / Plan / Revue industrielle
Budget(Préparation,Suivi SAP,budget à RF3)
Prévisions de commandes clients pour département industriel
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Altadis
- CHEF DE MARCHE EXPORT
Paris
2006 - 2009
Davidoff, Montecristo, Romeo Y Julieta, Cohiba - Cigar Company N1 Worldwide
Successfully managed key accounts in Middle East, Spain, South America, Caribbean area (Aldeasa, Dufry...)
Developed Ebitda thanks to margins/pricing and transport costs negotiations with full P&L accountability
Positive relationships furthered business interests resulting in substantial sales volume gains, share of market growth, increased merchandising and advertising spaces, promotional schedule netting incremental volume on targeted brands.
Participated in the development of travel retail Development strategies
Improved logistics schemes by negotiating distribution contracts and signing distribution contracts with partners (Local warehouse in Montevideo and Miami).
Exclusive super premium brand Launch in Argentina, Brazil and Mexico (Montecristo in Worldwide Premiere in Cannes Duty free trade show)
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ALTADIS
- Assistant Marketing international
Paris
2006 - 2006
Assistant chef de marché export (études de ventes, Analyse structure de prix)
Mise en place des promotions (sourcing matériel promotionnel avec département Achat, Mise en place de jeux promotionnels et événementiels en aéroports)
Responsable packaging (création et suivi BAT)
Analyse Benchmarking
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American Express
- Commercial
RUEIL MALMAISON
2004 - 2004
Commercial Vente assurances et cartes de credit (BtoB)
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Games Marketing Service
- Commercial - Représentant
2004 - 2005
Projet d’exportation d’un jeu de loterie télévisé au Mexique
- Etude de marché
- Réalisation et mise en place des outils commerciaux (plaquettes, présentations)
- Etude de faisabilité et de rentabilité.
- Prospection, rendez-vous avec les loteries locales.
