Menu

Thomas BAUDREUX

Neuilly-sur-Seine

En résumé

13 years experience in New Media and Entertainment.
Strong skills in marketing, business development, innovation, dealing, licensing...
After a proven experience in main Music, Media and Telcos companies, managing now technological and digital innovation at SACEM (French collective rights for Music society)

Specialties: Music, Media, New media, web 2.0, social media, interactive/connected TV
Digital Strategy, strategic and operational marketing, project management, partnerships and event coordination,
Business development, dealing, licensing

Mes compétences :
Business
Business development
Entertainment
HBBTV
Marketing
Marketing web
Média
Networks
Operational Marketing
Social Networks
Strategic
Web

Entreprises

  • SACEM - Chief Digital Officer

    Neuilly-sur-Seine 2012 - maintenant

  • France Televisions - TV Product Manager (Novedia Consulting for France Televisions)

    Paris 2012 - 2012

  • Bouygues Telecom - TV Product Manager (Novedia Consulting for Bouygues Telecom)

    Meudon 2011 - 2012

  • Orange - HbbTV team leader / Broadcast interactive services (Novedia Consulting for Orange Group)

    Paris 2010 - 2011 - Outline scoping, run and core team coordination
    - Market research, opportunity study, technical and business recommendations
    - Orange group representation in various organizations and commitees :
    ** FFT (Fédération Française des Telecom)
    ** AFMM (Association Française du Multimédia Mobile)
    - Collaboration with main French TV channels

  • Orange - Interactive services on TV project manager (Novedia Consulting for Orange Group)

    Paris 2009 - 2010 Goal : providing to TV channels flexible solution for live interactive services edition (voting, betting, TV shopping...)
    - discussion and collaboration with main TV channels (TF1, M6...)
    - service positioning, user experience, marketing specifications, framework, edition and publishing tools
    - ecosystem creation, business models, opening to third parties strategy (based on open API, Enablers...)
    - working and synchronizing with technical people involved in Set Top Box and TV networks environment
    - involved in standardization discussion and strategy (HBBTV, OIPF...)
    - supporting discussions with devices manufacturers (Connected TVs...)

  • Orange-NExT.com - Deputy at marketing & com department (Novedia Consulting for Orange Group)

    2007 - 2009 Within NExT.com, the 2.0 and social services unit of Orange group, I was in charge of :
    - audience development (SEM, SEO, on line media buying...)
    - partnerships and events management
    - budget management, BP, forecast
    Mainly focused on soundtribes.com, a music platform dedicated to unsigned Artists
    Also supporting forecast and budget on various projects as pikeo.com (photo sharing), whosegame.com (on line casual gaming) and djingo (widgets platform)

  • Orange - Project Manager (Novedia Consulting for Orange Group)

    Paris 2007 - 2007 "White labelization" of the Internet social platform soundtribes.com to hold the 2008 Mobile Act UK operation.
    Mobile Act is a TV Artist competition supported by Chanel 4 ,Orange and Sony Ericsson whose winner is rewarded with a Major company Artist Contract.

  • NRJ Entertainment - Directeur Digital

    Paris 2005 - 2007 In charge of digital catalogue development/acquiring, multicast programs (TV/Web/Mobile), innovating products, digital premium content offer...

  • BMG France - Head of New Media

    1999 - 2005 - Definition and lead of the global BMG France New Media Strategy
    - Catalogue licensing
    - Distribution agreements with independent labels
    - Strong partnerships with web and mobile actors (operators, ISP, media, mobile service providers, etc...)
    - Launch and management of a SMS premium service (83030) dedicated to ringtones and logos sales supported by TV, press, on pack, in stores advertising
    - Lead and coordination of various websites (Artists, BMG portals, etc...), one of whom awarded as "Site of the Year" at "Les Victoires de la Musique 2000".
    - Follow up of contracts, agreements, royalties transfer, billing, etc...

Formations

  • Paris II Pantheon Assas

    Paris 1997 - 1998 Journalisme

  • Université Paris 5 René Descartes (Paris)

    Paris 1995 - 1997 Communication

Réseau

Annuaire des membres :