Thomas BRENAC

En résumé

Entreprises

• Zte - Country Manager France et Suisse

  Boulogne-Billancourt 2018 - maintenant Prise en charge de la direction France et Suisse. Repositionnement de l'entreprise sur ces marches.

• MARANELLO POLE PRODUCTION - Directeur General

  2017 - 2018 Direction des bureaux France et Belgique. Metier de l'object promotionnel. Réorganisation, push commercial, transformation digitale. Manager de transition

• TELECOMGROUP - Createur d'entreprise

  2015 - maintenant IP broker for RIPE

• Avenir Telecom - Sales Director Europe and Russia

  Marseille 2014 - 2015 In charge of the definition and implementation of a new US based mobile phone brand (YEZZ and ENERGIZER Hard Case) in Europe and Russia.
  Operations successfully launched in the UK, Germany, Italy, Spain, Bulgaria and Romania with local structure created in Germany, UK and Italy. Definition of the local sales strategy including selection of the local team and partners. Definition of the local need in terms of product definition and go to market plans.
  Organization and attendance at Russian telecom events. Approach with Russian operators.
  Strong inputs to AVENIR TELCOM HQ on the sourcing team, product and marketing processes and strategy implemented by the relevant teams..
  

• TCL Multimedia - Directeur France ALCATEL ONE TOUCH

  2011 - 2013 ALCATEL ONE TOUCH, Mobile phone branch of TCL. Overseeing the France, Caribbean, Indian ocean operations. From recruitment to finance, accounting, management, marketing, and sales strategy.
  
  Generate referrals and build personal relationships with each client. Managing a team of fifteen and ensuring clear targets and strategy. Overseeing targets achieved.
  
  
  Key Achievements
  
  • define and apply a complete country strategy in terms of sales achieving more that 12% market share (+5%)
  • Liaising with top management at (SFR, Orange, Bouygues) to strengthen relationship
  • Enter SFR as an ODM provider
  • Create a true team spirit
  • Define create and put in place a complete sell-in, sell through, sell out strategy (inc. field marketing) as well as press management.
  • move the sales from mid/low to mid/high products range, create additional value
  
  

• Sagemcom - Managing Director

  Rueil-Malmaison 2008 - 2010 Overseeing the UK and Ireland operations. From recruitment to finance, accounting, management, marketing, and sales strategy.
  
  Generate referrals and build personal relationships with each client. Managing a team of ten and ensuring clear targets and strategy. Overseeing targets achieved.
  
  
  Key Achievements
  
  • Reinforce the global motivation of the team
  • Liaising with top management at (T-Mobile, Orange, Vodafone) to strengthen relationship
  • Keep stability within the company
  • Increased the footprint of Sagem within the UK and Ireland by more than 10 %
  • Played an instrumental part in the restructure of the global company to make it more efficient in terms of sales and structure.
  
  
  
  
  
  
  
  

• Sagemcom - ORANGE Group Sales director

  Rueil-Malmaison 2002 - 2008 After being able to successfully reopen SFR (Vodafone group) I moved into a group position in charge of all the global offers within the Orange group and grew Sagem into becoming #3 supplier to Orange
  
  • Selected as key partner by France Telecom group with a true strategic partnership
  • Created a true recognition of Sagem footprint into France Telecom affiliated companies
  • Secured a +30% volume increase during 3 years
  • Customer networking to remove all the showstoppers and re-enter a major account
  • Multi level lobbying
  • Multi cultural approach
  • Management of a team of 15 looking after France Telecom group worldwide
  • Frequently earn recognition for top sales performance and account management
  

• Sagemcom - Export Sales manager

  Rueil-Malmaison 1998 - 2002 In a IP and network (optical fiber, Microwave backbone, Wireless Local loop) environment I was in charge of putting together all the offers for 3G licenses. Response to tender, sales and deployment in France Telecom International countries (Egypt, Dominican Republic, Denmark, Africa)
  
  
  • Creating complex offers and response to tender
  • Synchronizing internal team from technical to legal
  • Performed presentations to new and existing clients on complex new technologies (UMTS, Microwave)
  

• Sagem - Key account manager

  PARIS 1996 - 1998 Indirect Sales. In charge of major account such as bouygues Telecom for its PMR and paging activities.
  
  
  • Motivating my customer sales team
  • Support during our customer sales meeting and negotiation
  • Sagem became first supplier and took market share against Philips and Motorola
  • Create bespoke products to fit with the market need.
  

• Sagem - Chef des ventes

  PARIS 1989 - 1996 After five years being one of the best sales people in the team, I moved to Brittany to look after the sales of a SAGEM local entity (Rennes and Nantes) managing a team of five.
  
  
  • Always achieved or over achieved sales budget
  • Closed 70 % of all deals
  • Won all the sales challenges
  • Created high added value sales with major accounts
  

• Findus - Merchandiseur

  Noisy-le-Grand 1988 - 1989 • Define the most efficient shelf plan in the store
  • Train store managers and sales teams
  • Shop reporting
  

Formations

• IAE (Paris)

  Paris 1997 - 1998 MBA
  
  MBA MARKETING & PRATIQUES COMMERCIALES

• IDRAC (Montpellier)

  Montpellier 1986 - 1988 BTS

Réseau

• Alexa MALAISE

• Frederic LELOUCH

• Isabelle FREBOT

• Jean-Christophe DUBUC

• Jean-François TERRASSON

• Nicolas NEPPER

• Patrick TANG

• Thibault CHALAND

• Tiphaine BABICZ DE SALETTES