Ludovic POLYA

En résumé

Entreprises

• Orange sur differents projets aux cotes de Brio

  maintenant

• Orange Horizons - Physical Retail Director

  2013 - maintenant

• Orange Romania / Sales Distribution Department - Retail Operations Manager

  2010 - 2013 In charge of the sales development, contests, sales tools, merchandising, shop fitting, retail network development, shop line operations for all Orange Romania BtC channels
  => direct management (29 people) & transversal management ; budget of 3500 K euros
  => main achievements :
  - department creation;
  - accessories sales development from 3M euros to 8M euros;
  - various tools launched to improve/optimize SRs activity & sales management (Orange Portal ,
  POSs/HQ visits, sales force data/activity management tool);
  - new POS concept deployed in 3 months from first design till opening (smartphones +50%, accessories + 109%, voice + 45%, data + 57%, loyalty + 64%);
  - customer experience improvement via new queue management system combined with digital signage set up, new POS concept;
  - rationalization of the POSs networks (opening, relocation, closing shops).

• Orange Romania - Point of Sales Network Development Manager

  Paris 2009 - 2009 => direct management (3 people) and transversal management ; budget 2400 K euros
  => main achievements : Franchise network development 160 POSs in 9 months
  
  

• Orange France - Franchise Network Development Manager

  2007 - 2009 => transversal management ; 5500 K euros
  => main achievements :
  - rationalization of the retail networks;
  - new POS concept set up (first award);
  - rollout of 130 POS in 18 months.
  
  

• Orange France - Sales Development Manager

  2006 - 2007 Sales development via trade marketing actions, sponsoring, contests, training , merchandising
  => direct management (7 people) ; 4000 K euros
  - in charge of the growth market share for all Orange products (mobile, internet, pay TV);
  - commercial animation for the sellers (incentive,training,coaching);
  - commercial policy and marketing deployment covering non exclusive and exclusive networks;
  - development of the commercial and marketing action plans;
  - optimization and management of the sports partnership agreements.
  
  

• Orange France - Merchandising Manager

  2004 - 2006 In charge of the merchandising of Orange for all BtC channels
  own shops (800 shops), exclusive dealers shops (200 shops) and non-exclusive shops
  => direct management (2 people) and transversal management ; budget of 11000 K euros
  => main achievements :
  - merchandising strategy per network set up;
  - POSs concepts per network created;
  - merchandising evangelized.
  
  

• Orange France - Merchandising Project Manager

  2002 - 2004 In charge of the merchandising of the non exclusive shops
  => transversal management ; budget of 3000 K euros
  

• Orange France - Regional account executive

  1998 - 2002 Regional sales management (business reviews, trade marketing actions, merchandising, training)

Formations

• Military Officer School Saint Cyr (Coetquidan)

  Coetquidan 1997 - 1998 Military Officer School

• Business School Of Paris Business Chamber ECCIP (Paris)

  Paris 1993 - 1997 Marketing & Finance
  
  75

• ESCA (Paris)

  Paris 1992 - 1993 International business
  
  Paris

• Université Paris 5 René Descartes

  Paris 1991 - 1992 medical studies
  
  Undergraduate Medical Studies

Réseau

• Cédric LE PIFFER

• Christophe HENRIOT

• Didier CAULIER

• Frédéric GAY

• Gaël BROUARD

• Laurent DE CASSAN-FLOYRAC

• Philippe ROGER

• Pierre FOUQUES DU PARC

• Sophie BAIL

• Thomas BRENAC