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Thomas JAMET

PARIS

En résumé

Fascinated by sociology and mythology, addicted to rock n'roll, fueled by the energy of digital.

What I love is creating, growing businesses, igniting breakthrough vision, to conceptualize and orchestrate innovation-led strategies.

Taking responsibility for transforming ideas into profitable business through innovation, I am responsible of IPG Mediabrands activities for France.

Previously I was member of the board of French media group leader ZenithOptimedia, founded Moxie, a full-service advertising, branded content, digital, social and special operations agency, and Chief Strategy and Innovation Officer for this leading group activities in France.

I have overseen the development of integrated branded content campaigns that builded image and business for brands like Ralph Lauren, Chloé, Clarins, Renault, Swarovski, Tic-Tac, Blackberry, HTC, Orange, L’Oréal Paris, L’Oréal Men Expert, Garnier... and assumed a lead role in ZenithOptimedia New Business due to strategic strengths and conviction skills, helping winning major accounts.

I am the author of two essays, teacher in Sciences Po & keynote speaker in major communication events (Cannes Lions, MIPCube, MIDEM, Cristal Festival…)

Please visit my blog : http://www.thomasjamet.com or follow me on Twitter :Array

Specialities: Integrated Marketing Communication, Strategic Planning, Communication Planning, Advertising, Branded Entertainment, Brand Positioning & Branding, Innovation, Creative Team Leadership, Social Media, Luxury expertise, Consumer Insights & Market Research, Web / Social Content Development, International Coordination, Strategic Partnerships, Postmodernity, Heavy Metal

Mes compétences :
Création
Marketing
Communication
Advertising
strategic planning
entertainment
Publicité

Entreprises

  • IPG Mediabrands - Chief Executive Officer

    2015 - maintenant CEO of the French office.

    IPG Mediabrands was founded by Interpublic Group (NYSE: IPG) in 2007 to manage all of its global media related assets. Today that means we manage and invest $37 billion in global media on behalf of our clients, employ over 7,500 diverse and daring marketing communication specialists worldwide and operate our company businesses in more than 127 countries.

    A proven entity in helping clients maximize business results through integrated, intelligence-driven marketing strategies, IPG Mediabrands is committed to driving automated buying, pay-for-performance and digital innovation solutions through its network of media agencies including UM, Initiative, BPN, Orion Holdings, and ID Media. Its roster of specialty service agencies including MAGNA GLOBAL, Ansible, Mediabrands Audience Platform, Mediabrands Publishing, IPG Media Lab, Ensemble, and Identity offer technologies and industry moving partnerships that are recognized for delivering unprecedented bottom line results for clients.
  • Institut d'Etudes Politiques de Paris - Lecturer - "Contents and Entertainment in the Digital Age"

    2015 - maintenant
  • ZenithOptimedia - Chief Strategy and Innovation Officer

    Levallois Perret 2014 - 2015 http://www.offremedia.com/news-100-media/thomas-jamet-devient-chief-strategy-and-content-officer-de-zenithoptimedia/newsletter_id=193083/
  • Moxie - CEO / Président

    2012 - 2014 Creation / Social / Entertainment / Innovation. Augmented Brand Content. Breakthrough Strategies. Enduring Attractions. Groupe @ZenithOptimedia @Publicisgroupe
  • Institut d'Etudes Politiques de Paris - Enseignant

    2011 - 2013 Sciences Po Paris // Enseignant "Media in the global & Digital Era"
  • UDECAM (Union des Entreprises de conseil et d'Achat Media) - Président Commission Brand Content

    2011 - maintenant
  • Newcast - Vivaki (Publicis Groupe) - Directeur Général - Head of Entertainment / Brand(ed) content

    2010 - 2012
  • INfluencia Le Trendmag des influences - Chroniqueur

    2009 - 2013 Chroniqueur sur www.INfluencia.net (le Trendmag des influences).

    Auteur de la rubrique RICOCHETS (Variations pop autour d'un thème.... Chaque semaine, je déniche dans la culture contemporaine tout ce qui résonne avec l'époque).

    Lien archives : http://tinyurl.com/yl42clc
  • France Info - Chroniqueur sur France Info (Radio France)

    Paris cedex 16 2009 - 2014 Chroniqueur sur France Info (105.5 FM)
  • RELOAD (Vivaki / Publicis Groupe Media) - Directeur Général Adjoint / Directeur du Planning Stratégique et de l'Expertise Media

    2005 - 2010 RELOAD : Communication Planning, Strategic Planning, Consumer Insights, Efficiency, Media Expertise.

    Fondateur et Directeur Général Adjoint / Directeur du Planning Stratégique et de l'Expertise Media pour ZenithOptimedia et Starcom.

    First Communication Planning Agency in France .
    Strategic Planning, Research , Target Insights,,Tools and Media Expertise center of Vivaki.

    Design of integrated strategic platforms, development of strategic and digital vision for ZenithOptimedia / Starcom / Performics clients (Disneyland Paris, L’Oréal, Cadbury, VoyagesSNCF, Activision, LVMH, Richemont…).

    New Business : strategic planning leading role in pitches such as Nestle, Lagardere, Cadbury, United Biscuits, Mars, Bouygues Telecom (Digital)…

    Consulting for TF1.fr, SFR, Prisma, Radio France, Le Mouv’, Microsoft, Veolia, XBOX 360, Veuve Clicquot, launch Garnier "Take Care" signature, GQ…
  • CELSA / ISCOM / Collège des Ingénieurs - Maître de Conférence Planning Stratégique / tendances et Nouveaux Media

    2005 - maintenant Maître de conférences / professeur

    - ISCOM (Paris) : Planning Stratégique (TDs et amphis)

    - CELSA (Levallois Perret) : Tendances de communication et nouveaux media.

    - Collège des Ingénieurs : Tendances de communication et nouveaux media.

    + Interventions régulières séminaires Media Institute, séminaires Stratégies, conférences de l’Espace Paul Ricard (Les Rendez-Vous de l’Imaginaire, autour de Michel Maffesoli), EDHEC Nice, ESSEC Paris…)
  • Deepblue (Aegis Media) - Founder & Senior Consultant

    2004 - 2005 Consultant Senior Communication Planning. Accompagnement stratégique 360, mise en place de plates formes de communication intégrées. Références : Youthology NRJ Lab (Gagnant du Grand Prix Marketing Magazine 2005 de l’Innovation etudes), Groupe Coca-Cola (lancements Coca-Cola Burn / Blak / Light), DisneyLand Paris, Microsoft X BOX, EMI Virgin, Monoprix...
  • Ed-Äke / Kristov Leroy / Emma Daumas / Stuck In The Sound/ Hopper - Rock Manager

    2004 - 2011 Manager de :

    - ED-ÄKE (Sony ATV Music Publishing)
    www.ed-ake.com, www.myspace.com/edake

    - KRISTOV Leroy (Universal Music Publishing)
    www.myspace.com/kristovetlescommoners

    ************************

    Fier d'avoir travaillé avec :

    EMMA DAUMAS (Polydor / Universal Music)
    Conseil en image et communication - lancement de l'album "le Chemin de la maison"
    www.myspace.com/emmadaumasmusic
    www.emmadaumas.artistes.universalmusic.fr

    HOPPER

    Management - second album : "Deergirl" (MVS Records)
    www.myspace.com/wearehopper

    STUCK IN THE SOUND

    Management - first album :"Nevermind The Living Dead" (Discograph)
    www.myspace.com/stuckinthesound

    ************************

    Booking et direction artistique pour l'asso OFF :

    Stuck In The Sound, Vicarious Bliss, The Driven, Gush, Ed-Äke, Hopper, Pony Pony Run Run, Los Calaveras, The Elektrocution, In The Club, British Hawaii, Crack Ov Dawn, Sheraff, Eldia, Pamela Hute, The Bonaparts, Solas, Comity, Jeff Scott Soto, The Wankers, Lazy, June, (Co)-Pilot, Jérôme Attal, Kwamis, MXD, Switch Off, Popklub Arsenal, Drifting Breed, Outcast, The Dude, Time Factory, Improvisators Dub, L’œuf Raide, Boklair, The Rodeo, Hey Hey My My, Emotion Akin To Terror, missRose, Curry & Coco, Inhatred, Fingerless, Le Chien, Valentine, mölten, The Versus, Krisha, Southside, Flakey Jacob, Shannon, ToyBoys Djs, DJ sdmp (Lipstick), Bam Bam Buddy
  • Carat & Vizeum (Aegis Media) - Planner Stratégique

    2002 - 2004 Planner Stratégique. Recommandations stratégiques clients Carat et prospections. Responsable du Planning Stratégique pour Vizeum. Rédaction et présentation du Cahier de Tendances de Carat, études cibles, sectorielles, qualitatives et sémiologiques. Références : Renault, La Poste, Fiat, BMW, Mini, Durex, SIG, Quiksilver, Bouygues Telecom, Danone, organisation du «Grand Mix » (séminaire sur les 15-24)…

Formations

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