Goodyear Dunlop Tires Europe B.V.
- Marketing & Media Manager EMEA
2008 - maintenantCompany:
The Goodyear Tire & Rubber Company is one of the world’s leading manufacturers of tires: 64 manufacturing facilities in 26 countries, +/-70,000 associates around the world, net sales of $20.3 billion. ("GT" on NYSE).
Job:
Marketing Management EMEA: develop & manage EMEA Associated brands and products (innovation) OGSM, marketing & communication plans.
Media Management EMEA: ensure optimization processes, develop and manage media strategy, guidelines, planning, asessment, tracking, secure media efficiency & effectiveness, lead & control EMEA budget, ensure best media partners with quantitative and qualitative evaluations.
Chiquita International Services Group
- Marketing Manager Europe
2007 - 2007Responsibilities:
-Develop & manage European OGSM, Chiquita brand marketing & communication plans.
-Coach local marketing teams to activate marketing & communication plans in order to manage OGSM objectives.
Reckitt Benckiser
- Marketing Manager BeLux
Massy2006 - 2007Responsibilities:
-Manage vision, business objectives, strategies and marketing and communication plans.
-Develop brand strategy and communication, including copy development, for international markets, based on consumer and market insights.
-People management to activate the plans in order to manage OGSM & P&L objectives.
Achievements:
-Net revenue +11.7% vs. year ago; product contribution +7.4% vs. year ago.
Kimberly-Clark
- Marketing Manager - BeNeLux/France/Nordic region
Nanterre2004 - 2006Responsibilities:
-Develop Northern European bath tissue category vision, business objectives, strategies and long term marketing plans.
-Lead marketing teams across this region.
-Responsible for international strategic projects and multifunctional teams to realize innovative product development and to optimize economies of scale.
Achievements:
-Successfully led & managed the Northern European bath tissue marketing team and plan by exceeding more than 85% of 2005 objectives: a. Belgium: volume +9%; market profit +30%; b. Nordic: volume +30%; market profit +90%.
-Effectively managed project to develop and implement upgraded harmonized and differentiated products in BeNeLux, France and Nordic region, resulting in major operational cost-efficiencies and Sku-rationalizations +20%.
Kimberly-Clark
- Marketing Manager BeLux
Nanterre2002 - 2004Responsibilities:
-Member of BeLux management team.
-Lead Belgian marketing team towards implementation of local marketing plans.
-Responsible for brand equity local Scottex® brand (branded leader).
Achievements:
-Re-launched Scottex® bath tissue brand with 360° marketing support plan: exceeded objectives for 3 consecutive years with double digit market profit growth figures; increased value share in 3 years from 11.4% to 15.6% & gained market share in all segment.
-360° marketing above, through & below the line marketing activities;
-Big brand equity building Events, Communication, Sponsorship and PR campaigns (Kimberly-Clark EMEA Creativity Award in 2004, thanks to a holistic and consistent Marketing, Communication, Sponsorship & PR plan.
Asnières-sur-Seine1999 - 2001Responsibilities:
-Manage brand equity and activation plan for Belgian local laundry brands.
-Initiate new product launches.
Achievements:
-Developed and implemented differentiated 360° marketing plan to rejuvenate Dash®, P&G’s local biggest brand, resulting in double digit volume, market profit and value share growth and regained branded leadership in 2001.
-Big brand equity building Events, Communication, Sponsorship and PR campaigns.
-Smart marketing plan to position Bonux® as a price/quality brand, resulting in increased value share and profit growth.
-Successfully launched Pringles® in 2000 in BeNeLux market. Set Pringles as a solid concept in the market and build category value.
