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Hyundai Motorsport
- PR Manager
2013 - maintenant
WRC programme and all other racing activities of the Hyundai Motorsport entity.
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Peugeot Sport
- PR Manager
2011 - 2013
Managing PR programmes for Peugeot racing activities such as:
- Endurance (ILMC championship and Le Mans 24 Hours)
- Rally (IRC programme)
- Promotion activities and series (national and european)
- New series development and product launch (RCZ Racing Cup, 208 R2, 208 R5)
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Reset
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2010 - 2011
Experience of a life-time with my children and girlfriend to explore the entire south american continent in our 4x4.
This personal project aimed at recharging all batteries up, enjoy and observe the world in real.
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Toyota Motorsport
- RACE PR MANAGER
VAUCRESSON
2007 - 2010
In charge of planning and implementing all race-related PR activities during the F1 championship, in order to support F1 accredited media (TV, print, web and radios) and Toyota distributors PR plans with local media.
- coordination of interview schedules for drivers, technical and top management
- set-up of press conferences
- generation of stories towards print medias and TV stations
- set-up of media events, relationship building dinners with key targets
- key messages management follow-up and control of the information generated by and around the team. Briefing towards official spokespersons
- validation of the press releases
- crisis management implementation (used in case of injuries and strategical cases)
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Toyota Motorsport
- Corporate Communications Manager
VAUCRESSON
2006 - 2007
- Developped a new division within the PR department to reach new segments of media.
- strategy set-up of the Corporate PR activities of the Team:
- PDCA of the above strategy during the season at selected events / races and during the winter season.
- acquisition of new media contacts and negociation to generate Win/Win coverage on non-performance-related and lifestyle topics
- reactive and pro-active support to the Toyota family and sponsor PR projects
- project leader on the new car launch
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Toyota Motorsport
- Key Account Manager
VAUCRESSON
2004 - 2006
Consulting international sponsor accounts (ExxonMobil, Michelin/Bridgestone, others) and Toyota Family distributors.
- provided consulting services to clients for all F1 sponsorship activity development and implementation (above and below-the-line).
- managed the flow of communication between the Team, the sponsors national offices, the Toyota Regional offices or distributors and the Motorsport Business division of Toyota Motor Corporation in Japan.
- facilitated cross marketing / promotion activities between sponsors / Toyota
- driver days planning and management of all sponsor requests and according to each driver contract.
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Comm'unity
- Projet & Account Manager
balma
2002 - 2004
- Consulting brands involved in sports sponsorship and acting as outsourced sponsorship specialist within the client’s business (internal/retailers/customer/media).
- Consultancy for TAG Heuer, I-Mode, Playstation, Michelin, Mercedes France, race drivers, etc…
Specific tasks:
- Set-up of information guidelines for distributors to utilise contract entitlements
- Interface liaising between the markets, the marketing dpt, & the various contracted organisations: Team McLaren, Renault F1, Formula One Management, selected F1 drivers, etc…
- Implementation of the tools that helps distributors to activate F1 at media, CRM and retailer level: Hospitality programmes, Press kits and releases, Media launch, Product Advertising, Web/print content, POS display.
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Prost Grand Prix
- Marketing Tools Development Manager
1999 - 2002
Member of a reduced but efficient hungry-for-work M&C team with low budget, looking to develop added value services for partners by creating transferable activation tools (web, print, fan club) + corporate identity, hospitality, etc...
