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Tiphaine PINEAU-GARZON

Boulogne-Billancourt

En résumé

With strong international background and 17 years expertise in developing export markets, I successfully build premium brands in export markets in retail ans professional network (perfumeries, boutiques, pharmacy, beauty salons, Spa, hotel chains).

Strong expertise in Premium skin care, Tableware and fashion industry, in following export markets: Europe, Middle East, Latin America, Russia, CIS countries, India, east Indies

I joined MATIS, a French premium skin care brand, in june 2014 (Paris) as International BDM to develop business and animate local distributor in export markets.

Previously Export manager at Guy Degrenne company (leading French tableware company), I successfully developped brand awareness and sales, entering prestige hotels and opening franchises in Midde East & India.I also developped management and sales strategy skill at Sothys and Arnaud (skincare). 5 years experience in export sales development at 3M provided me B2B and project conduct experiences In the Telecom network industry (3M Group)

Recognized by customers for having strong negotiation and adaptability skills, I am a personn result-oriented, with high relationship and enthusiasm.



Mes compétences :
Export
Luxe
Japon
Cosmétiques
Brand Development
Conquête et développement commercial
P&L management
Brand Building and management
Études de marché
Business development
Marketing stratégique
Réseau de distribution
Communication évènementielle
Management d'équipe
Distribution sélective
International business development
Budget
Management opérationnel
Commerce international
Gestion budgétaire
Merchandising
Management des ventes
Négociation commerciale
Trade marketing

Entreprises

  • MATIS - BDM Responsable Commercial Export

    Boulogne-Billancourt 2014 - maintenant Mission:
    Develop Matis (Premium Skin Care French brand) sales activity in specific Export markets, in Retail & profesionnal network : South & Central America, south & eastern Europe, Balkans, Russia / CIS countries. Qualify & open new strategic markets (latin America, Turkey)
    Manage animate & Build close efficient Relationship with local distributors, salons, point of sales (Premium parfumeries chains eg. Ile de Beauté, Brocart, L'Etoile)
    Enforce & adapt sales & marketing communication strategy/ marketing plans.
    Set up consistent pricing, price structures, follow A&P budget
    Set & Achieve ExW & WHS budget (8M€)
  • ORCHESTRA-Premaman - Responsable Commercial Export

    Saint-Aunès 2013 - 2014 Implement ORCHESTRA-Premaman Sales & Marketing policy in Export markets through exclusive local distributors (Middle East, Russia, Kazakhstan, Eastern Europe, 20 countries, total 2014' budget Sell out 11,5 M€ (CAF 7,5 M€ KSA+UAE, franchisees 4 M€), FCST growth +235%
    - Define best shop locations, fulfill & maximize P&L with strong local partner focus
  • GUY DEGRENNE - EXPORT MANAGER

    VIRE 2008 - 2012 Rebuild & develop sales & business organisation in Middle East, Turkey, India within 2 distribution axes:
    1. Retail: implement and manage Flagship boutiques (Franchises).
    Analyse retail opportunity in the region
    2. Hospitality : Brand building
    => Capture new business opportunities
    => Consolidate & set up partnership with identified local partners
    * Establish brand proximity with local partners, develop brand awareness
    * Develop references: get listed in 5*hotel chains
    * Launch & adapt new product categories (chinaware, buffetware, cutlery, glasses)
    * Prepare the basis of a strong and reliable growth in ME / India.
  • Sendagaya Japanese Institute - Intensive Japanese training courses, Japan

    2008 - 2008 Tokyo 2008.
    Full immersion in japanese culture & education, fascination for this country & people
  • Sothys - EXPORT SALES MANAGER

    PARIS 2005 - 2008 Set up of Export sales strategy
    - Animation of 7 filial and 20 distributors. Budget 2007= 7,5 M EUR
    - Opening of new markets
    - Adaptation & implementation of marketing plans
    - Définition & Set up of sales condition & price structures
    - Competition benchmark, reporting
    - Promotion of the luxury corporate identity of Sothys abroad
  • GROUPE PANTHER - AREA EXPORT DIRECTOR

    Gradignan 2003 - 2005 ,Regional Export Manager, Europe, Latin America, Middle East, Caribbean/ East Indies.
    Brands : l’Institut Arnaud (Skin care), Pacoma (Perfumes), Cottage (toiletries).
    Retail & professionnal network (perfumeries, dept stores, pharmacies,beauty institutes, Travel Retail).
    2003'​ T/O 30 M€. 2004' Budget = 4.5 M EUR. Achieved sales 2004 : +180 %
     Opening of 12 new markets. Growth of existing markets:
    Local teams management, contracts negotiations & enforcement
    Sales budgets definition & achievement
     Marketing Plan implementation, A&P budget follow up
  • 3M - BUSINESS DEVELOPMENT MANAGER- EUROPE RUSSIA MIDDLE EAST

    Cergy Pontoise 1998 - 2003 Telecoms - LAN network cabling, Fibre Optic & copper. BtoB.

    Oct. 2000-May. 2003 : BUSINESS DEVELOPMENT MANAGER Middle east, Europe, Russia
    - Marketing & Sales development, Interface role with 3M subsidiaries. 50% traveling (15 countries)
    - Conduct of Export sales strategy: optimisation of distribution & Mix marketing by market
    - Organisation & animation of distribution network; budgets/ P&L control
    - Tender management, transversal involvement of different services
    • Prospection & opening new markets: 2002' T/O +138% Vs budget
    June 98-Sept 2000: Area Sales Manager C.I.S., Eastern Europe,, Baltic countries
  • ETSA Européenne de Télécommunications - EXPORT MANAGER

    1997 - 1998 Opening new market (Brasil, Argentina). Product testing, adaptation to meet tender specifications
  • FRANCE TELECOM - MARKETING & SALES MANAGER

    1996 - 1997 practical experience followed by short term contract (CDD), 1 year.
    in 6 agencies in Southern France (Drome Ardèche). Analysis of the end consumer needs for telecom services (Itinéris). Launch of mobile in 6 agencies. Animation & motivation of sales team
  • MOBIL OIL AUSTRALIA - Marketing Analyst (Stage 5 mois)

    1995 - 1995 Analysis of the lube & gas distribution network with Mobil Australia supervision
    Training & incentives of the sales network
    Management of a "total quality " project (D.I.F.O.T "delivery in full and on time)
  • LOUIS VUITTON - Sales advisor & marketing analyst- Marceau flagship store Paris 8e

    Paris 1994 - 1994 Sales advisor & marketing study, Marceau Paris 8e boutique

Formations

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