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Tisseau VIRGINIE

Vaulx Milieu

En résumé

I graduated from ESDES business school (Lyon, France) in 2009 with a Master's degree in Marketing and Sales.

Marketing and Sales professional currently within the Sporting Goods industry in Canada but my experience also lies within the tourism and fashion industry.
Fluent in both French and English.

Avid skier and outdoor sports' enthusiast, "what fascinates me is what I am going to do tomorrow" (Georges Salomon).

Mes compétences :
Communication
Marketing
Gestion événementielle
Gestion de projet
Retail marketing

Entreprises

  • Amer Sports - Marketing Manager

    Vaulx Milieu 2014 - maintenant Lead the Marketing functions in Canada for Salomon, Atomic, Mavic and Suunto.
    • Lead the planning and management of multi-million dollar marketing budgets.
    • Define and implement country Go-To-Market plans that deliver on marketing and commercial KPI’s, in collaboration with Commercial leadership team.
    • Develop authentic, country relevant, differentiated and consistent brand communication in alignment with Global brand strategies throughout sell-in, sell-through and sell-out programs for the Winter, Outdoor and Cycle sports channels.
    • Manage key account strategic plans to elevate brand experience and drive sell-through.
    • Supervise Local marketing associates (2) and external agencies in the execution of trade, in-store, digital and consumer (sports marketing, media/PR) plans to maximize 360 degrees integration.

  • Amer Sports - Brand Manager

    Vaulx Milieu 2013 - 2014 Led the development and execution of fully integrated Alpine, Nordic and Snowboard Go-To-Market strategies for the Salomon and Atomic brands in Canada.
    • Planned and delivered communication programs to support winter sports marketing plans, while managing external partners and agencies.
    • Created and managed Epicenter programs, establishing a strong link between the brand and local core community through athletes, ambassadors, events, retail connection and online presence.
    • Established co-op partnerships with key accounts, resort partners and heli/cat-skiing operations.

  • Salomon - Alpine Brand Manager

    Annecy 2012 - 2013 Contribute to the work of creating the top of mind Alpine Sports positioning for Salomon.

    - Create and deliver the global alpine sports specific Marketing strategic plan, toolbox and follow up its implementation and budgets.
    - Ensure coherent and powerful brand messages within specific alpine sports environment in total alignment with the global brand platform.
    - Recommend, synergize, maximize the output of the investments in the specific alpine sports environment.

  • SALOMON - Marketing Assistant

    Annecy 2009 - 2012 Coordinating Marketing activities for Salomon Canada relating to hardgoods (Alpine & Nordic) and softgoods (Footwear & Apparel);
    Sports Marketing (Team manager, Event marketing, Budgets/ Administration);
    Print and online marketing;
    Advertising / Public Relations;
    Promotions;
    Retail Marketing (various promotional materials development to aid in the sell thru in retail stores across Canada).

  • Intrawest, Whistler Blackcomb - Marketing and Strategic Alliances

    2006 - 2006 - Projects coordination (Mavic press launch)
    - Events coordination (Crankworx Mountain Bike Festival)
    - VIP hosting
    - Strategic alliances (audits for partners)
    - Advertising, Communication, Media planning
    - Sponsorships management

  • Polo Ralph Lauren - Sales Associate/ PA

    Paris 2005 - 2005 Sales, Merchandising, Customer services, Stock management
    (Intern position)

Formations

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