Tom DUHAMEL

En résumé

Entreprises

• Arvato Berteslmann - Keywords Specialist for AdWords Express

  2016 - maintenant Google AdWords Express campaigns optimization for French Market:
  
  o Working with Engineering to evaluate experiments (e.g. engineers may develop a new method of keyword generation, these new keywords need to be evaluated and assessed).
  o Adding new business categories (determined by feedback from SMB Services, feedback forms, blogs, research ...).
  o Working with country marketing POC on Marketing Projects.
  o Using local marketing knowledge to understand what works in specific markets.
  o Coming up with ideas to improve the product and the tools used to build and optimize the product.
  o Analyzing weekly campaigns data (CTR, CPC, # of Businesses, Spend per Business) to monitor optimizations effects.

• Arvato services - AdSense & AdMob Product Quality Analyst

  ZAC du Bois Rigault Nord à Vendin-le-Vieil 2015 - 2016 • Analyzing AdSense publishers’ websites (+ accounts) and AdMob developers’ mobile applications to ensure they respect product policies (responsible for French and English markets, also supporting all EMEA markets)
  
  • Investigate, identify, and prevent/remove product quality issues by reviewing user and publisher-generated content, advertisement implementation, search results in order to enforce product-specific policies on websites and mobile applications.
  
  • Identifying and escalating market trends and patterns, violations against the policies in order to avoid fraud and abuse across AdSense and AdMob programs.
  
  • Identification of keywords -for the french market- for the development of new automations
  
  • Dealing with appeals from AdSense publishers/AdMob developers on site and account levels within SLA (average 99%)
  
  • Constantly overachieving of productivity and quality targets (average >110% of productivity and 99,5% of quality)

• Keywords Studios - French Language QA Tester

  2014 - 2015 Responsibilities:
  
  • Identify, isolate, and document bugs clearly and concisely in a bug database.
  • Run test suites, verify fixes, spot grammar and language mistakes in tested language.
  • Follow the documented processes at all stages of the testing process.
  • Verify that bugs have been fixed and implemented correctly.
  • Ensure that correct terminology is used.

• Orange - Operational marketing & Communication Assistant

  Paris 2014 - 2014 6-months in the the Operational Marketing service of the "voice domain" in the HQ of Orange Business Services:
  
  ● Support in the communication of offers’ evolutions
  ● Creation of sales materials aimed to the sales force (around 1 thousand sellers) and clients
  ● Digital internal communication about sales materials
  ● Creation of a Business Review on major offers
  ● Qualitative analysis of national surveys on the sales force to improve the quality of the offers
  ● Responsible of internal digital events for the service (>100 people)

• AEG Power Solutions - Human Resources Assistant

  Zwanenburg 2013 - 2013 Summer job in the HR department of AEG Power Solutions (France).
  
  Responsibilities:
  ● Improvement and updates of the management skills process previously created (cf: 2011)
  ● Creation of a welcome booklet
  ● Follow the training program advancement for employees and fill up administrative documents

• Orange - Operational Marketing Assistant

  Paris 2012 - 2012 4 months in the Operational Marketing department of the West-Atlantic Agency of Orange Business Services located in Rennes (France).
  
  Responsibilities:
  ● Organization of the mid-year event for the agency (2 days, 200 people)
  ● Participating in the organization of the West-Atlantic part of the “Orange Business Tour”
  ● Phone calls to C-level executives to provide details on the events and convince them to come
  ● Participating in the organization of small customers events on specific topics
  ● Organization of training days for the sales force
  ● Data consolidation for the CRM software : Data checking, phone calls (to account managers and customers), data entry.

• AEG Power Solutions - Human Resources Assistant

  Zwanenburg 2011 - 2011 3-months internship in the HR department of AEG Power Solutions (France), mainly dedicated to the creation of a skills management process.
  
  Responsibilities:
  ● Creation of a skills management process successfully audited by a quality certification
  ● One to one interviews with all of the managers of the company to explain and improve the process
  ● Follow the training program advancement for employees and fill up administrative documents

Formations

• Dublin Business School

  Dublin 2016 - 2016 Digital Marketing & Strategy
  
  Online Marketing:
  
  -Content Marketing Programmes
  -Inbound Marketing Strategies
  -SEO and Website Optimisation
  -PPC Marketing
  -Website Analytics
  -Email Marketing
  -Leveraging Blogging, Micro-blogging, Video, Images and Audeo to help engage and activate customers online.
  
  Effective Use of Social Media:
  
  Analysing key social media channels and platforms and look at case studies of business that are u

• IAE De Brest (Brest)

  Brest 2013 - 2014 Master 2 Marketing des Services
  
  COMPÉTENCES ACQUISES:
  
  -Capacité à analyser un marché, à comprendre le comportement des consommateurs, à concevoir et à conduire une étude de marché, et à manier les techniques statistiques descriptives et explicatives.
  -Capacité à analyser, concevoir, mettre en œuvre, suivre et contrôler une stratégie marketing d’ensemble dans le secteur des services, en intégrant les différences contextuelles (s

• Université De Pécs, Hongrie (Pécs)

  Pécs 2012 - 2013 Master 1 Sciences of Management
  
  Erasmus year in the University of Pécs, Hungary (Faculty of Business - English Language)
  
  Classes followed and successfully passed:
  
  ● Advertising & Sales Promotion
  ● Global Marketing
  ● Services Marketing
  ● Foundation Marketing
  ● International Business
  ● Hungarian
  ● Microeconomics
  ● International Business Law
  ● Sustainable Production & Product Policy
  ● EU / Business Law

• IAE De Brest (Brest)

  Brest 2011 - 2012 L3 sciences de gestion
  
  President du Bureau des étudiants de l'IAE.

• IAE De Bretagne Occidentale

  Brest 2011 - 2014

• IUT De Brest

  Brest 2009 - 2011 DUT GEA
  
  -Gestion quotidienne dans les domaines logistique et commercial, juridique et fiscal, comptable et financier
  -Négociation avec les partenaires de l'entreprise
  -Collecte et synthèse d'informations nécessaires à la prise de décision
  -Diagnostic des dysfonctionnements de l'organisation, amélioration et mise en place de systèmes d'information

Réseau

• Camille RADICCHI

• Corentin LE BEZVOET

• Damien BEAUJOUR

• Jeanne FICHOU

• Julia PRIGENT

• Marine HERLEDAN

• Mathilde COUSIN

• Pauline GUILLOU

• Valentin COJEAN