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Typhaine BOURLOT

Asnières-sur-Seine

En résumé

Passionate brand builder with a 2-year experience in a FMCG company
Proven success in leading projects ranging from $10M-$6MM
Strategic thinker
Detailed and organized
Able to work under pressure and deadlines
Used to work in multi-cultural & multi-functional environments
Creative & aesthetic appeal
Experienced in digital marketing

Mes compétences :
COMMERCE
Commercial
Commercial terrain
Communication
Evénementiel
Marketing
Relationnel
Vente

Entreprises

  • Procter & Gamble - Assistant Brand Manager

    Asnières-sur-Seine 2013 - maintenant Delivery Marketing for France & Netherlands
    Developing Pet Care business for France & Netherlands

    Leading co-marketing plans with customers in both markets (+10% in volume)
    • Designing plans with customers, focusing on getting new consumer through review incentives, trial promotions and awareness tools activation
    • Tracking results on a monthly basis

    Leading partnership with a guide dog association (KNGF) in the Netherlands (+5% in volume)
    • Designing objectives and strategies of the program
    • Leading creation of assets with creative agency
    • Executing the initiative in the market, in partnership with the association and key accounts

    Led ambassador program with Camille Muffat, French gold medalist swimmer (+ 25% in volume)
    • Designed & executed a 360° plan (in-store, digital, influencer, PR)

    Executed new distribution model in both markets and managed day-to-day business
    • Executed transfer of systems, trial mechanics and digital assets.
    • Executing initiatives in both markets
    • Managing and tracked marketing budgets (FR: 3MM€; NL: 2.5MM€)
    • Providing market and share analysis to help outline strategies

  • Procter & Gamble - Digital Assistant Brand Manager

    Asnières-sur-Seine 2012 - 2012 Developed 1st digital assets & eContent of Pet Care EMEA (+10% in volume)
    • Developed eContent for eCommerce websites and eRetailers (Amazon, Zooplus, etc.)
    • Worked with creative agencies to develop digital assets
    • Introduced the Pet Care category into a multi brand P&G online magazine

  • Procter & Gamble Geneva - Stagiaire Consumer & Market Knowledge

    2011 - 2012 Developed distribution strategy for Pet Care EMEA
    • Optimized portfolio by brand/country/channel/sub-channel
    • Optimized current distribution through planograms and application of visibility standards
    • Provided recommendations on how and where to play to successfully drive distribution
    • Provided higher visibility in store through a consumer-based assortment

Formations

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