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CRM Company
CARMAUX
maintenant
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Notchup DDB
- Account Director
2016 - maintenant
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CMG Sports Club
- Digital Marketing Manager
Léognan
2013 - 2016
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Rapp France
- Account Manager
2011 - 2013
Clients: AIR FRANCE-KLM, PICARD.
• AFKLM - Database Marketing & International Coordination: market oriented recommendations, data-centric campaigns development...
• PICARD - Launch of the new digital strategy: e-business, relational marketing...
• Multiple executive and strategic client relationships,
• Organization of the creative and technical teams' work,
• Management of junior account executives & interns.
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Megalo & company
- Senior Account Executive
2007 - 2011
Clients: BMW, RATP, Nouvelles Frontières, General Electric.
• Customer oriented recommendations,
• Development of CRM tools (Database, e-mailing, websites, social media, mobile...),
• Partnerships building between BMW and other premium brands (Dior, Fauchon, Vogue...),
• Revenue (BMW) and client base (RATP) growth driving,
• Efficiency monitoring and optimization,
• Financial responsibilities : Budgets, invoice, gross margin.
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Fred & Farid
- Account Executive
Paris
2007 - 2007
Internship + 6 mo. contract
• Clients: United Biscuits, Van Cleef & Arpels, Schweppes, DIM.
• Involvement in the agency launch in January 2007,
• Surveys and benchmarks for strategic recommendations,
• Campaign planning (PPM, photo shoot, film production…) for TV, press, print and digital campaigns,
• French (DIM, Schweppes, Orangina) and Worldwide (Volvo, Jameson) pitches.
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The CRM Company
- Junior Account Executive
2005 - 2006
• Clients: Alfa Romeo, Packard Bell, Hertz.
• Direct client relation,
• Administration of CRM tools (Database, e-mailing, direct marketing…)
• Collaboration with the technical and creative departments.
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Geneviève Lethu
- Stage - Chef de Produit - 6 mois
2003 - 2003
Chargé de la création d’une nouvelle gamme d’ustensiles de cuisson - Service Marketing - Collection Printemps-Eté 2004
• Développement et mise en pratique des connaissances marketing,
• Sourcing,
• Merchandising.
www.genevievelethu.com
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Say Cheese Inc.
- Sales
2002 - 2002
Calgary, Canada
3 months internship on the biggest food market of western Canada.
• Responsible of an annex of the main cheese shop, English spoken only.
