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Vanessa DAYDE

Courbevoie

En résumé

Mes compétences :
Asia
China
Marketing
Marketing research
Motivation
Research
Research Analysis
Synthesis

Entreprises

  • Thales IFE - Marketing Analyst

    Courbevoie maintenant - Conducted qualitative analysis at an International level, to understand customers attitude to Thales In Flight Entertainment proposition: interviewed Marketing and Engineering leaders in airlines internationally (inc France, Poland, Morocco, Tunisia, UK, etc.), completed a synthetic and analytic report with strategic recommendations to my US Top Management
    - Conducted specific analyses of the airline markets of Saudi Arabia and Central Europe, with for each a view of understanding the competitive landscape for In Flight Entertainment in a 5 to 10 year frame.
    - Delivered a benchmarking study of future web-based applications for the airline sector

  • TNS Research International China - Associate Research Manager

    2011 - maintenant

  • TNS Sofres - Senior Research Executive

    Montrouge 2008 - maintenant - A job combining project management (coordinating the work of several teams : interviewers, data processing professionals, statisticians, etc.), customer relationship management (understanding customer needs and being the key point of contact of the customer for each project I am in charge of) and data analysis (producing a synthetic report analysing the results of the research, with the key conclusions to keep in mind and recommendations)
    - Being in charge of many multi-national projects, in several European countries, North America (the US and Canada), Middle East (the UAE) and Asia (China, Singapore)
    - Working for customers from all sectors, with key accounts in the energy industry (oil and renewable energy groups)
    - Using a wide range of market research tools: qualitative and quantitative techniques, all existing data collection methods (face-to-face, phone or online interviews), general public or opinion leader targets (journalists, representatives, regulators etc.). In the framework of very specific “one-shot” studies as well as barometers

  • INTER°VIEW MARKETING INTERACTIF - Research Executive

    2006 - 2007 - Carried out qualitative research in two main areas, the media (Canal+, CanalSat, M6) and the new technologies (France Telecom)
    - Was in charge of a part of the 2007 edition of the “Book of Socio-Marketing trends”: an overview of the evolution, over the year, of social and consumer trends

Formations

Réseau

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