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Vicki LESAGE

PUTEAUX

En résumé

For 10+ years, I've managed web marketing and IT projects, occasionally rolling up my sleeves and doing the design/development/copywriting myself. My strength is in project management, with hands-on experience in both development and creative tasks giving me a deeper understanding of the web marketing projects I work on.

I also recently published "Confessions of a Paris Party Girl," a humorous account of my life abroad. Available on Amazon in print and eBook format (http://www.amazon.com/Confessions-Paris-Party-Vicki-Lesage/dp/1494701529 ).

Specialties: AGILE project management, online and email marketing, social media, web design, mobile apps (iOS and Android), search engine optimization, writing, editing/proofreading, and usability testing.

Mes compétences :
Project management
Editing et rewriting
Online marketing
Usability tests
SEO
Email marketing
Social media
Writing

Entreprises

  • Groupe Aventers - IT Project Manager

    2011 - maintenant • Manage technical projects, such as e-commerce website launches, Facebook and mobile applications, and website redesigns, using Agile project management methodology.
    • Assess the viability of development requests, prioritize enhancements and issues, and follow tickets through the project management workflow.
    • Lead a team of developers, integrators, and external resources.
    • Provide visibility to upper management and across departments on the progress of technical and marketing projects.
    • Analyze metrics for all technical and marketing projects and make recommendations for improvement.

  • FunnySpoon - Project Manager

    2008 - 2011 • Managed day-to-day operations and content creation for the website and blog.
    • Implemented email campaigns, social media outreach, and SEO programs.
    • Explored new media and strategic opportunities to expand online reach and PR efforts.

  • Dragonfly Creations - Project Manager

    2007 - 2009 • Managed client marketing projects, ensuring deadlines were met and requirements were fulfilled to client specifications.
    • Developed email marketing programs, social media campaigns, SEO, and other online outreach efforts.
    • Led a team of freelancers to complete client marketing projects.

  • Bigwidesky - Project Manager

    2005 - 2008 • Transformed "big ideas" into finished products for clients.
    • Managed a team of creative and technical resources (internal and freelance) to meet project goals.
    • Coordinated client pitches and website launches, and implemented an online document management system.

  • Web Catalyst - Project Management Consultant

    2003 - maintenant • Manage B2B+B2C technical web projects and marketing campaigns.
    • Launched a Facebook application for online marketing promotions, managing a team of freelancers to execute the technical components.
    • Conducted a 3+ year blogger outreach program, managing blogger and client relations.
    • Performed search engine optimization on 5 high-traffic websites, improving rankings, conversions, backlinks, and website content.
    • Compiled analytics reports for website traffic, online media placement, email marketing, and SEO, and provide recommendations for improvement.

  • Virtual Communication Services - IT Consultant

    2002 - 2005 • Managed projects from A-Z, functioning as lead developer and project manager.
    • Programmed enhancements to the company's project management software and customized it to meet clients' needs.
    • Recommended and implemented enhancements to the company's own application based on innovative ideas implemented for clients.
    • Provided training, both internally to new employees and externally to clients.

Formations

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