PARIS
Working in Marketing Studies industry for more than 6 years, I'm well-versed in food&drinks, beauty and luxury markets - essentially fast-moving consumer goods (FMCG) categories.
Currently engaged as Senior Social Media Researcher with Linkfluence in Paris since February 2016, I’m in charge of different digital marketing studies both Strategic (Exploratory, Brand Image, Brand Campaign’s Impact, Market Segmentation…) and Operational (Real Time analysis…), exploring both qualitative and quantitative approaches together.
Using Radarly, the Social Media monitoring tool of Linkfluence, I employ my expertise in marketing studies and language skills (Portuguese, French, English, Spanish and, to a lesser extend, Italian) in favor of different multinational companies (Danone, Moët & Chandon…) and their wide brand portfolio. My purpose is to help clients to better understand consumer’s perceptions, needs and expectations within the complex online network.
In the past, I built a relevant career in Qualitative Studies working with different marketing agencies in France (Sorgem – 2 years, Millward Brown/Kantar – 3 years) and in Brazil (UFSJ PhD Institute of Linguistics – 1 year and a half), exploring many market categories (Food&Drinks, Beauty, Tourism, Services, Telecommunications…) and different qualitative solutions (Semiotics, Digital, Qual Classic studies…).
I have also an expertise in semiotic analysis, the study of meaning-making and the linguistic theory of signs and symbols. In a research capacity, I apply semiotics and digital learning into marketing and management strategies and tactics to share messaging in creative, visual and engaging ways.
Clients value my open-mindedness, team spirit, strong relationship-building skills and my organized and enthusiastic approach to any challenge.
Mes compétences :
Marketing
Sémiologie
Social media
Étude de marché
Études qualitatives
