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Virginie HOURDIN

PARIS

En résumé

I developed overarching internal and external communications strategy in complex international organisations.
I’m expert in helping senior executives assess the impact of executive decisions on the company’s reputation.
I provided issues and crisis management support in image field.
I’m as well an operational person able to lead complex programs.

Entreprises

  • ALSTOM TRANSPORT - Directeur de la Communication Externe

    2006 - maintenant Depuis avril 2006 : Directrice de la communication externe
    Alstom Transport – 25500 salariés dans 60 pays

     Missions :
    - Manager 30 personnes (équipe internationale dans plus de 10 pays)
    - Mettre en place la structure, les processus et les compétences nécessaires à l’optimisation de la communication externe
    - Elaborer la stratégie internationale de communication image et de notoriété
    - Installer un service presse pro-actif et développer les relations avec la presse généraliste, économique et spécialisée
    - Gérer l’image du Président
    - Construire la marque « Alstom Transport » et identifier ses « différenciants » : du fabricant/fournisseur au générateur de mobilité durable. Création du Comité Marque.
    - Déployer la marque en soutien du business : salons, campagnes de publicité, magazine clients, relations publiques, Internet, communication des appels d’offres
    - Piloter des projets à forte visibilité (record du monde de vitesse sur rail – 800 millions de téléspectateurs dans le monde)

  • RENAULT - Internal Communications Policy Manager

    Boulogne-Billancourt 2000 - 2006 Roles:
    - Managed 6 employees
    - Led a communications network that covered 40 countries, 23 trade departments and 29 factories
    - Proposed and implemented the group’s internal communications policy
    - Cascaded the strategic plan “Renault Contract 2009”
    - Led cross-departmental work and events (paper and online information in 14 languages and 6 writing systems – 11 000 Top Managers convention)
    - Ensured that the communications network ran as efficiently as possible by defining and deploying organisational, performance and job skills indicators

  • CHRONOPOST - Groupe La Poste - Internal and Institutional Communications Manager

    1994 - 1999 - Managed 2 employees and relationships with service providers
    - Defined and implemented the communications plan
    Internal Activities
    - Editor-in-chief of internal publications: implemented the magazine publication process, coordinated a network of correspondents
    - Managed the online publication of information
    - Organised internal events (10th birthday of the company: 2000 participants, executive convention: 320 participants, annual sports event: 650 participants, internal seminars, etc)
    Institutional Activities
    - Press relations: product launches, site openings, business results announcements, trade shows, special events, etc
    - Created institutional documentation: brochures, annual report, welcome pack, internal directory, daily newspaper review, visual aids Cross-departmental activities:
    - Assisted work on corporate quality and ISO 9000 certification
    - Promoted the change in corporate culture
    - Helped move the company towards management by process

Formations

  • Institut Français De Presse - Assas Paris II IFP (Paris)

    Paris 1989 - 1990 DESS Information et Communication

  • Paris II Pantheon Assas (Paris)

    Paris 1984 - 1988 Maîtrise de Droit des Affaires et Fiscalité – mention AB

  • Lycée Jean Prévost

    Montivilliers 1980 - 1983 Baccalauréat A4

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