En résumé

20+ years of African Business development for 5 leading MNCs :
General Management assignments at country, regional and global level in
All Africa Region, French West Africa, Maghreb, Morocco Ivory Coast, Senegal, Spain, Gabon, Switzerland, France…
Specialized in :
Business development in North Africa & Sub-Saharan Africa, strategic planning,
organization development, P&L management, Global Health partnerships,
Deep insights of the African Public & Private sectors in Pharma, FMCG, OTC...

Mes compétences :
General Management
Talent development
Organization development
System Strategy
Supply Chain
Business Development
Market access
Industrie pharmaceutique


  • afrikeys - Fonder at Afrikeys

    2018 - maintenant Afrikeys Consulting is dedicated to Business Executives, in General Management & Marketing and Sales Management in the Health Care and Life Sciences sector, wanting /needing to improve business performance as well as effectiveness of their teams in the face of existing business Challenges specially in emerging markets in Africa Regions, (both North and sub-Saharan Africa).
  • Novo Nordisk - General Manager of Novo Nordisk Pharma S.A.S.

    La Défense Cedex 2015 - 2017 Lead the Moroccan Affiliate towards Changing Diabetes and Possibilities in Hemophilia.
  • Novartis Groupe France SA - General Manager West Africa : 20 markets

    RUEIL MALMAISON 2013 - 2015 Assignment: Reorganization of the West African Operation, General Management of 3 representative offices, 78 people, (11 on boarded in 2014). Full P&L and strat resp
    Results: 2014 Sales: $25m +30% growth – Op Profit : +18%
  • Novartis Maroc - Head Specialty & Primary Care Franchises, Maghreb Cluster

    Casablanca 2012 - 2013 Assignment: Full P&L responsibility. Drive all aspects of the Franchises business in the cluster (operational excellence, in market performance, cross functional integration and talent development) and chairs the Cluster Franchise Forum, operational reports, Cluster medical Head/Medical Advisors.
    Lead Algerian Task Force for turning around the organization challenges.
    Results:. Sales achieved $167m
  • Novartis Groupe France SA - Africa Cluster Head – General Management

    RUEIL MALMAISON 2009 - 2012 Assignment: Business development of the Novartis Vaccines Division in Africa.
    Implement a growth strategy for accessing new territories (geographic expansion), including :
    Organizational set-up, Public & Medical affair management, Commercial & Marketing operations.
    Results: 2012 Sales $7m (from scratch). Africa UNICEF Sales : $54
  • Novartis Groupe France SA - General Manager OTC “West Africa & Morocco & support to Algeria and English Africa”

    RUEIL MALMAISON 2003 - 2009 Assignment: Responsible for the entire local OTC General Management activities – 32 people.
    Initiate synergies with the Pharma division.
    Results: Targets achieved and exceeded for 5 years in the row - last Turnover $16m: + 14% CAGR
  • Novartis Groupe France SA - Marketing and Sales Director OTC “French West Africa”

    RUEIL MALMAISON 2001 - 2003 Assignments: Creation of the OTC Sub Saharan Africa operational org, (18 countries)
    (Legal, finance, Business development, Supply chain, HR, Marketing & Sales, sales training - 20 staff recruited across 10 countries…).
  • Danone Produits Frais France - DPFF - Export General Manager: Spain, Portugal, Africa, Indian Ocean

    Paris 2000 - 2001 Assignment: General Manager water division: “EVIAN & VOLVIC” for the Iberian peninsula,
    Africa and the Indian Ocean.
  • Danone Produits Frais France - DPFF - Africa General Manager, (13 French / English speaking countries)

    Paris 1998 - 2000 Assignments: full P&L responsible
    Management of 2 sales forces: Medical reps & Sales reps, (15 people).
  • Groupe CECA-GADIS - Marketing & Sales Manager

    1995 - 1998 Assignments: Develop and organize the professional sales marketing department
    Results: Range revision, marketing strategies created. Commercial and logistic personnel management, (90 people); Sales force recruitment and training. 30% Sales increase 95 /98.
  • Lego SAS - FLM, central France region - (11 counties).

    Paris 1994 - 1995 Assignments: Monitor large and medium store distribution, negotiation with regional purchasing centres, managing a team of 25 to 40 merchandisers.