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Microsoft
- Editor in chief MSN.fr
Issy-les-Moulineaux.
2010 - maintenant
In charge of MSN portal editorial programing around 3 main pillars (News, Entertainment, Lifestyle) and the editorial calendar with major events, responsible of the audience growth through Microsoft ecosystem (online properties : Internet explorer, Bing, Windows Live services, Xbox…) and external sources of traffic (SEO, SEM, Community management…). In charge of new features & innovation on the home page (launch of the new Home page of MSN in 2010) and of the monetization of the portal in relationship with the sales team (traffic management, new Ad format, special operations, brand content). In charge of the deployment of MSN on new support (Mobile apps on Iphone, Windows Phone 7, wap site, tablets…) and on other websites (ie.Dartybox website) and responsible of the development of MSN brand in France (editorial & services positioning)
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Microsoft
- Group Channel Manager MSN.fr
Issy-les-Moulineaux.
2008 - 2010
Development of audience and monetization of contents channels (News, Sport, Environment, Money, Cars & Lifestyle). In charge of strategic partnerships and budget, management of a local team (channel managers, editors, producers). Strategic insight on online properties and alignment with other Microsoft goals
› Launch of the website M6&MSN News with interactivity with the daily M6 news TV show
› Partnerships development on contents and monetization : Lefigaro.fr, L’Equipe24, Canal+, RMC, M6, France Television, GMC, Lagardère…
› Development of the green channel with National Geo Channel, Geo.fr,
› Launch of websites to cover big events as world cup, US and french elections, Fashion weeks…
› Work closely to advertisers and ad agencies to launch creative operations : Nivea, Nike, Sony…
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Microsoft
- Digital Markering Manager
Issy-les-Moulineaux.
2007 - 2008
Mission : Increase traffic and revenue for MSN News and Sport channels
Key responsabilities :
- Audience acquisition, media partnerships, content acquisition.
- Project management : functional conception (functionalities, ergonomy, user experience) of new platforms (Euro2008, Olympics, Presidential race, fashion weeks…), work with core Platform team to built new features.
- Close Relationship with sales team to develop monetization : sales pack, special operations…
- Tracking and reporting statistical analysis (Nielsen NetRatings, omniture, Internal tools).
Achievements :
- Traffic increase and revenue growth
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Club Internet
- Portal Manager - Direction of the Portal and Contents
2004 - 2007
- Business development, portal monetization, business intelligence, editorial management, in charge of the budget.
› Launch of the new home page and channels of the portal
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Club Internet
- Senior Project Manager - Direction of the Development
2002 - 2004
- Business intelligence, in charge of new and innovative projects.
› Launch of broadband portal, the Wi-Fi marketing offer, VoIP, IPTV and VOD/Catch Up TV services (with MS-TV technology)
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Lagardère
- Project Manager
PARIS
2000 - 2002
Project Manager on websites of Lagardere group
› Project management on Elle.fr, Aidez.org, Europeinfos.fr, Club-Internet…
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Arte, M6 Music, Jazz Magazine
- Journalist
1999 - 2000
Journalist : collaboration as journalist and producer to Arte News show, Jazz Magazine, TV programs on M6 Music
