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Morgane LAURENT

Paris

En résumé

Mes compétences :
Web analytics
Marketing research
Digital marketing
PR & Media Relations
Segmentation analysis
Social Media Monitoring
Branding
Audience analysis
Trade marketing

Entreprises

  • LTU Technologies - Marketing Director

    Paris 2012 - 2014 Manage marketing functions for LTU technologies - computer vision technologies - (France, US) including PR, corporate and products positioning, product launches, lead generation programs, content marketing and social media strategy.
  • Muzéo - Marketing & Communication Consultant

    Paris 2011 - 2011 MuZéo is specialised in arts decoration (french status : auto entrepreneur). Mission : Customer Communication, positioning and definition of end year offers, audience analysis, qualitative research for new website positioning).
  • KIT digital - Marketing & Communication Director

    PARIS 17 2011 - 2012 Management of Kewego's brand transition to KIT digital (KIT bought Kewego in January 2011).
    * Localization of KIT digital marketing and communication strategy in EMEA : corporate websites, lead gen programs, sales collaterals.
    * Management of EMEA local and regional tradeshows (CabSat, MIP TV, Cable Congress etc.).

    Selected accomplishments
    * Branding : successfully manage the brand transition ;
    * Tradeshows : Manage effective tradeshows around Europe at local and regional levels;
    * Sales support : Provide the sales team with localized trade marketing tools - eg. english corporate website localization was done in 7 languages (FR, ES, IT, PT, RU, AR, DE) in less than 2 months.
  • Kewego - Marketing & Communication Director

    MEYLAN 2006 - 2011 Note: Kewego was bought by KIT digital (now Piksel) in January 2011
    Manage marketing and communications functions for all Kewego subsidiaries (France, Spain, UK, Germany and Scandinavia) overseeing a 2-team member. Direct brand management, PR, corporate positioning, product launches, advertising, sales collateral, social tools (blogs, facebook and twitter accounts), events and content strategies.

    Selected accomplishments
    * Define the marketing and communication strategy for France, Spain, Germany and UK
    * Increase Kewego brand awareness : PR, advertising campaigns, social tools ,
    * Generate new leads and upsales (direct marketing, events, whitepapers, SEO, SEM...)
    * Manage relationship with external providers (tech, design, com)
  • Club Internet - Marketing Research Director

    2003 - 2006 Internet Service Provider (Marketing Research Director,
    Manage marketing research functions for Club-Internet overseeing a 2-team member. Qualitative and quantitative research, market segmentation, customer satisfaction - monthly in-house survey - brand positionning, price strategies - trade-off - etc.
    Support to communication, loyalty, customers, product and sales services.
  • Vizzavi (Vodafone) - Datamanagement & Marketing Research Manager

    2002 - 2003 Mobile portal & services (Datamanagement and Marketing Research Manager,)
    Define the specifications of the french CRM working closely with an external technical consultant and Vizzavi french CFO.
    Objective : measure ROI and effectiveness of the mobile services provided on Vizzavi portal. In parallel, run multiple qualitative and quantitative research (focus group, trade-off, segmentation analysis) for the product and brand teams.
  • MultiMania - Lycos - Trade Marketing & Research Director

    1999 - 2002 Manage trade marketing and research functions for Kewego / Lycos overseeing a 5-team member. Audience analysis, advertising pricing strategy, sales advertising collaterals, qualitative and quantitative research etc. In parallel business
    Coordination of Lycos European CRM projects at the french level : database (single sign-on), audience and advertising, CRM harmonization.
  • Ionosphère - e-Links - Co-Founder & Sales Marketing Director

    1996 - 1999 Co-create the first free magazine dedicated to the Internet in France. Manage marketing and sales functions for the company and monthly writing of some articles. 6 magazines were published - 30.000 per publication. They were distributed through a network of local distributors (250 in total). Business model : offline and online advertising and paid subscriptions.

Formations

Réseau