- Marketing Director
2012 - 2014
Manage marketing functions for LTU technologies - computer vision technologies - (France, US) including PR, corporate and products positioning, product launches, lead generation programs, content marketing and social media strategy.
- Marketing & Communication Consultant
2011 - 2011
MuZéo is specialised in arts decoration (french status : auto entrepreneur). Mission : Customer Communication, positioning and definition of end year offers, audience analysis, qualitative research for new website positioning).
- Marketing & Communication Director
2011 - 2012
Management of Kewego's brand transition to KIT digital (KIT bought Kewego in January 2011).
* Localization of KIT digital marketing and communication strategy in EMEA : corporate websites, lead gen programs, sales collaterals.
* Management of EMEA local and regional tradeshows (CabSat, MIP TV, Cable Congress etc.).
* Branding : successfully manage the brand transition ;
* Tradeshows : Manage effective tradeshows around Europe at local and regional levels;
* Sales support : Provide the sales team with localized trade marketing tools - eg. english corporate website localization was done in 7 languages (FR, ES, IT, PT, RU, AR, DE) in less than 2 months.
- Marketing & Communication Director
2006 - 2011
Note: Kewego was bought by KIT digital (now Piksel) in January 2011
Manage marketing and communications functions for all Kewego subsidiaries (France, Spain, UK, Germany and Scandinavia) overseeing a 2-team member. Direct brand management, PR, corporate positioning, product launches, advertising, sales collateral, social tools (blogs, facebook and twitter accounts), events and content strategies.
* Define the marketing and communication strategy for France, Spain, Germany and UK
* Increase Kewego brand awareness : PR, advertising campaigns, social tools ,
* Generate new leads and upsales (direct marketing, events, whitepapers, SEO, SEM...)
* Manage relationship with external providers (tech, design, com)
- Marketing Research Director
2003 - 2006
Internet Service Provider (Marketing Research Director,
Manage marketing research functions for Club-Internet overseeing a 2-team member. Qualitative and quantitative research, market segmentation, customer satisfaction - monthly in-house survey - brand positionning, price strategies - trade-off - etc.
Support to communication, loyalty, customers, product and sales services.
- Datamanagement & Marketing Research Manager
2002 - 2003
Mobile portal & services (Datamanagement and Marketing Research Manager,)
Define the specifications of the french CRM working closely with an external technical consultant and Vizzavi french CFO.
Objective : measure ROI and effectiveness of the mobile services provided on Vizzavi portal. In parallel, run multiple qualitative and quantitative research (focus group, trade-off, segmentation analysis) for the product and brand teams.
MultiMania - Lycos
- Trade Marketing & Research Director
1999 - 2002
Manage trade marketing and research functions for Kewego / Lycos overseeing a 5-team member. Audience analysis, advertising pricing strategy, sales advertising collaterals, qualitative and quantitative research etc. In parallel business
Coordination of Lycos European CRM projects at the french level : database (single sign-on), audience and advertising, CRM harmonization.
Ionosphère - e-Links
- Co-Founder & Sales Marketing Director
1996 - 1999
Co-create the first free magazine dedicated to the Internet in France. Manage marketing and sales functions for the company and monthly writing of some articles. 6 magazines were published - 30.000 per publication. They were distributed through a network of local distributors (250 in total). Business model : offline and online advertising and paid subscriptions.