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Mikael QUILFEN

En résumé

Performance-driven experience as a Marketing Director and General Manager. A visionary leader and resourceful, I’ve built strong brands and developed businesses, primarily in online travel, during the last 20 years.

An entrepreneur at heart, I co-founded the meta travel search engine Liligo, established HotelsCombined presence in Western Europe and am currently a board member and strategic advisor to several online businesses.

Early achievements include pioneering Club Med’s first website in the USA, launching Ebookers.com and Hotels.com brands in France.

I’m passionate about online innovations that disrupt industries and transform user experiences. While most of my expertise is travel based, I am intrigued by other dynamic and evolving industries such as the sharing economy and insurance sector.

Mes compétences :
Consultant
Internet
Marketing
Marketing internet
Tourisme
Voyages
Mobile marketing

Entreprises

  • HotelsCombined - General Manager Western Europe

    2013 - 2016 • Ownership and accountability of business development and marketing activities for all Western European markets
    • Managed a €5M annual budget for TV advertising campaigns
    • Developed and managed all online and mobile marketing activities
    • Managed strategic accounts initiation and negotiation on European and market levels
    • Participated in suppliers prospection, negotiation and management
    • Recruitment, training and management of team leaders for European markets
    • European spokesperson for the company

  • LILIGO.COM - Co-founder & Director of Marketing

    Paris 2005 - 2012 • Launched a travel search engine
    • Participated in business plan formulation and fundraising with venture capitalists funds
    • Created the brand, defined and implemented the marketing strategy: online advertising, SEO, SEM, partnerships, white labels, press relations, affiliate programs
    • Negotiated and implemented deals with travel providers: airlines, online travel agencies, hotel companies, tour-operators, etc.

  • Hotels.com - Director of Marketing - France

    Londres 2003 - 2005 • Directed a €1.7 M budget for marketing and business development activities
    • Responsible for marketing P&L and investment strategies for ROI optimization
    • Developed and supervised marketing activities: online and offline advertising, distribution partnerships, affiliate programs, promotions, press relations, and CRM
    • Negotiated and managed agencies and supplier activities
    • Participated in business development strategies
    • Orchestrated & analyzed customer and consumer research projects to determine optimal positioning

  • Ebookers.com - Director of Marketing - France

    Genève 2000 - 2003 Directed a €4.5M marketing and business development budget
    • Negotiated national and pan-european partnerships with third parties: ISPs, portals, media sites
    • Managed advertising sales agencies and recommended strategies
    • Managed advertising networks and other key supplier relationships
    • Developed and oversaw direct marketing campaigns and customer loyalty program
    • Key contact for press and public relations

  • Club Med North America - New York - Marketing Manager

    1996 - 1999 • Developed operational marketing activities: advertising , promotions, partnerships, loyalty programs
    • Pioneered the first Club Med web site. Increased US site traffic by 200% and generated sales of $2 M
    • Directed the internet strategy for North America
    • Developed and managed an interactive marketing strategy for a $500,000 budget.
    • Initiated one-to-one online direct marketing programs generating $550K in revenues in 1997; and a 15% increase in 1998
    • Initiated and implemented online and offline strategic partnerships to build brand equity, drive incremental traffic and generate qualified leads. Partners included Apple, Calvin Klein, Touchstone Pictures, and Elle.com
    • Implemented and managed online distribution deals

Formations

Réseau

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