Yann BEUZET

En résumé

Entreprises

• KitchenAid - Sales Manager France and Belgium

  2014 - maintenant

• Kitchenaid - Sales Manager France

  2012 - 2014 - Define the premium strategy for KitchenAid SDA France
  - Drive business and marketing action plan
  - Manage a team of Key Account Managers
  - Performance and margin management
  - Selective distribution contract management – Long term strategy
  - Launch new premium categories and define strategy execution
  - Work with a press agency
  - Manage the brand communication
  - Coordinate marketing tools requests
  - Member of the GIFAM

• Kitchenaid - Senior Key Account Manager

  2008 - 2012 - Negotiate annual contracts and pricing for national key accounts
  - Work out and launch of the selective distribution contract
  - Sales solutions implementation
  - Manage a team of 10 auxiliary sales force
  - New range launches
  - Competition benchmark analysis
  - Product development and training
  - Forecast management and action plan
  - Partnerships with kitchen schools and chefs
  - Events management (M&O, Sirha..)
  - Collect, analyze and report market data
  - Member of the GIFAM

• Whirlpool Corporation - Experienced Sales Built-in

  2005 - 2007 - Built-In products
  - Kitchen stores management - 150 customers portfolio BtoC
  - Business and competitors watch
  - Mix product
  - Benchmark tool

• Henkel - District supervisor

  Düsseldorf 2004 - 2004 - Sales and merchandising
  - Mass-market retailing (hypermarkets and supermarkets)
  - Trade marketing
  - Autonomy (6 departements)

Formations

• Université Paris Dauphine

  Paris 1998 - 2003 MASTER Marketing Vente Négociation
  
  Sales Marketing Negotiation

Réseau

• Audrey BETZ

• Baptistine NEGRE

• Claire BIDJONO

• Karine ABELIN

• Laurence BOUDOU

• Marie L.

• Michael RAGGINI

• Michel FLEYS

• Vincent BACON