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Yasmina MAKSEM

Paris

En résumé

Graduated from a Master of Science in International Marketing & Business Development and experienced +3years ½ in Marketing FMCG, I gained strong competencies in 360 Marketing activations and Trade Marketing.
Very motivated and passionate with my work, I am able to become rapidly a valuable team player in my working environment.

Mes compétences :
permis B
Toeic: 895

Entreprises

  • Danone - Junior Brand Activation Manager, "Evian, Volvic & Badoit"

    Paris 2016 - 2018  Led and assessed 360° marketing activations including event, POS, digital and PR. Innovation/ Renovation lead
    Consumer event management (Dubai International Film Festival, Fashion Forward, duTough Mudder, Taste of Abu Dhabi...) + in- store activation
    KPIs: evian BabyBay in-store activation generated x2 sales during the activation period
    Social media community management: Worked closely with digital agency to create relevant content for the 3 brands (contributed to the launch of Instagram pages in Middle East)
     KPIs: evian engagement 2017 vs 2016 is +67% (Instagram and Facebook), 50% driven by IG launch
    Interfaced in collaboration with PR agency (launch, event, activation communication) + Badoit brand ambassador management
     KPIs: Launch of evian limited edition 2017: Reach x5 vs limited edition 2016
    Trade marketing support (selling story, artworks) to sales team
    Led the innovation/renovation process for the 3 brands ( in coordination with supply chain, sales & Marketing)
     KPIs: Contributed to the launch of 8 innovations (evian limited editions, evian&Volvic kids, Volvic 75cl sportcap) and multiple global/local renovations

  • Nestlé - Assistant Brand Manager, "Nescafe Dolce Gusto"

    Marne La Vallée Cedex 2 2015 - 2015 Analyzed GFK data and reported to Brand Manager on the coffee market and the brand portfolio on weekly and monthly basis (analysis of key growth indicators linked to marketing mix issues)
    Guaranteed the quality and liability of the database by coordinating the partnership with GFK company
    Built competitive review based on coffee market
    Designed retail plans to ensure customer loyalty and retention (worked in collaboration with creative agency to create relevant communication tools)

  • Nestlé - Assistant Brand Manager, "Nesquik" and “Purina Arabia “

    Marne La Vallée Cedex 2 2013 - 2014  Supported the Marketing Team on marketing initiatives + supported operational activities in the Middle East regions
    Analyzed sales figures for the Middle East (retail audit): Key retailers, key markets
    Improved the current CRM system
    Interfaced in collaboration with digital and PR agencies
    In charge of monthly brand initiatives (Charity program, Advocates program)
    Updated SAP system: PR/PO/GR creation

Formations

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