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Ahmed MORSI

PARIS

En résumé

Mes compétences :
Project Management
Neolane
Adobe campaign
Change Management
UML/OMT
SQL
PostgreSQL
Oracle
MySQL Workbench
MySQL
Linux
Java

Entreprises

  • Freelance - Senior CRM Consultant

    2013 - maintenant Project/Change Management
    * Functional Core projects lead.
    * CRM Technical reference.
    * Business / Operation project lead.
    * Operational changes in organizations.

    Technology
    * Advanced expertise in Adobe campaign (Neolane), technical implementation (Architecture, configuration, modules implementation) ;
    * Databases Relational/NoSQL (Modeling, deploying, configuration and management) ;
    * BigData: Knowledge of Hadoop 2.0 (HDFS, MapReduce) and its ecosystem (Hive, Pig), Apache Cassandra, Elasticsearch. ;
    * WebApp/APIs implementation
    * Email deliverability

    Business consulting
    * Strategic guidance and business recommendations to help my customers to improve the revenue generated by CRM activities.
    * Focus on high-value added changes.

  • Universal Music France - CRM Manager

    Paris 2012 - 2013 Technology
    * Definition of business requirements for new system developments at Adobe campaign (Neolane).
    * Follow up on development projects and manage deliverables.
    * Ensuring Deliverability. ;
    * Database Management (Data mining, Segmentation, Targeting). ;
    * Ensuring Data quality. ;
    * Management of the technical support and training team (Team of 4).

    Strategy
    * Develop and monetise CRM activity. ;
    * Develop customer acquisition plans (SEM, and SEO). ;
    * Strategic and business recommendations to help the company subsidiaries improve revenue generated by CRM activities: Strategic Partnerships, Affiliate deals, e-commerce, Marketing, CRM targets.
    * Analysis, monitoring of CRM activities.
    * Budget/Forecast.

  • BrandAlley - CRM Projects Manager & Deliverability Manager

    Paris 2009 - 2012 CRM Projects Management
    * Led technical implementation of the company's direct Marketing strategies in France and the UK.
    * Covered a wide range of areas within loyalty marketing, including; partnerships, analytics/reporting, segmentation, modeling/forecasting, qualitative/quantitative research and benchmarking.
    * Coordinated between Business teams in France/UK and IT teams (internal and external).
    * In charge of the CRM technical infrastructure, and data security.
    Deliverability Management
    * Responsabile for e-mail Deliverability for BrandAlley brands (110-130 M monthly). ;
    * Data Quality and list hygiene. ;
    * Ensured the company's compliance with ReturnPath certification program.

  • BrandAlley - Software Engineer

    Paris 2005 - 2009 * Designed and developed BI company made tools (using .NET and LAMP technologies).
    * Debugging, monitoring and troubleshooting for BI solutions.
    * Creating and deploying reports. ;
    * Writing relational and multidimensional database queries.
    * Configuring, deploying and maintaining database servers.

Formations

  • Université Paris

    Paris 2007 - 2009 Master MIAGE

    * Areas: Applied computer science, Business informatics methods, Projects/Change Management ;
    * Research: ``Strategic alignment of information systems in the SME and mid-sized business ''

  • Université Paris

    Paris 2004 - 2007 Licence Mathématiques, Informatique et applications

    (Licence Mathématiques, Informatique et applications)
    * Areas: Software Engineering, Database management, Algorithms, Software design, Applied Math ;
    * Project: Led a team of classmates in developing a C application with user friendly interface (API) for modeling different search algorithms on strings. Search factors and regular expressions are examples of algorithms implemented.

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