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Albane KNUTSSON-RUMÉ

Paris

En résumé

Mes compétences :
Arts
Communication
Communication online
Étude de marché
Marketing
Marketing online
Microsoft CRM
online marketing
Luxe
Gestion de projet
Webmarketing
Cosmétique
Analyse
Gestion de la relation client

Entreprises

  • COTY Prestige - Marketing Manager Travel Retail-Export

    Paris 2011 - maintenant Products/Brands:
    - Analyse product portfolio / innovations performance on a monthly basis.
    - Monitor competition initiatives on key categories (summer fragrances/miniature coffrets).
    - Participate in building, consolidating, following up promotional launch plans/launch results.
    - Update, maintain and share marketing tools.

    CRM support:
    - Maintain Salesforce CRM cloud software and work closely with IT consultant to develop it based on business needs.
    - Primary contact with Sales and Marketing.

    Forecasting:
    - Streamline Global Marketing offer upon Travel Retail and Export regional needs.
    - Create orderforms and sales benchmark reports.
    - Analyse forecast and follow up with Regional Marketing and Demand Planning.

  • ELECTRONIC ARTS - Geneva - European Campaign Executive

    2008 - 2010 - Driving CRM strategy across Europe for the EA Monthly Newsletter.
    Implementation of Dynamic content, animated video within the email and testing strategy development (Subject line & Day testing) in order to improve overall results:
    + 16% Open Rate versus last year, +40% Click Rate thanks to the flash video.

    - Management and day to day support of the EU markets in the implementation of all CRM online marketing activities.

    - Email creative development of EA gold titles (The Sims3, Medal of Honor, Need For Speed, EA Sport Active franchises…).
    Brief to the creative agency and follow-up with and the Product Managers.

    - Working closely with the IT and Data Analyst to define the best audience.

    - Manage Newsletters and product emails deployment by briefing the Email Service Provider and coordinating European territories approvals.

    - Provide performance review analysis to the stakeholders concerning the key titles and the Generic Monthly Newsletter.

    - Official Honoree, 2010 Webby Awards for the first campaign managed (Spore Newsletter).

  • POLO RALPH LAUREN - Geneva - Brand Planning Assistant

    2007 - 2007 - During the sale’s collection period: participation in the collection presentation, daily sales analysis to anticipate the purchase, weekly sales report, creation of a newsletter concerning the line updates sent to the agents.

    - Preparation of the new collection: analysis of the previous collection and the key products, agents feedback sum up.

  • LISE CHARMEL - Lyon - Junior Product Manager.

    2005 - 2007 Product orientation:
    - Marketing studies, benchmarking, tendency research, prototype tests in shops.
    - Definition of new strategies axes to construct collections.

    Communication orientation:
    - Development of operational tools for the sales team.
    - Web-management: Updates and improvement proposals of the website.

    - Training and management of two trainees during six months.

  • ROLEX - Geneva - Sponsoring Assistant - 4 months trainee

    2004 - 2004 Creation of decisional tools synthesizing information about Rolex’s ambassadors, with an aim of consolidating this relation and of defining the future strategy.

  • TOMY - Archamps - Sales Assistant - 3 months trainee

    2003 - 2003 Study of the Numerical Distribution of the child welfare products on the French territory.
    Sale staff collaboration.

  • OFFICE DE TOURISME DE LA CLUSAZ - Marketing Trainee

    2002 - 2002 Quality feasibility study to find sponsors and to study the establishment of an events department. Result obtained: agreement with FNAC.

Formations

Réseau

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