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Alexandra SERVANT

PARIS

En résumé

Strategic Planner specialised in Luxury / Fashion and Lifestyle Industry.

Passionate about social media, activations, and innovative concepts.
Always looking for something that has never been done before.
Love to share ideas and work with creatives.


Mes compétences :
Stratégie digitale
Social media
Publicité
Partenariats
Planning stratégique
Brand strategy
Stratégie de communication

Entreprises

  • The Lab Agency - IMG/WME Group - Global Senior Strategic Planner

    2014 - maintenant The Lab Agency: IMG/WME Brand consulting agency delivering brand content and tailored integrated solutions.

    - Recommend talents (i.e. artists, celebrities, bloggers, etc...) in line with Brands DNA and positioning

    - Define strategies and creative concepts that integrate talents from the initial phase of reflection.

    - Develop 360 communication plans and ideas of activations

    - Build and propose Branded talents' offers and content solutions.

    Team based in Paris / London / Milan

    Clients:
    L'Oréal, Cointreau, Givenchy, PUIG, Eleven Paris, Kerastase, Benetton, Comptoir des Cotonniers...

  • Fred & Farid - Senior Strategic Planner

    Paris 2010 - 2014 - Recommend Brand strategies: Brands' platforms & positionings based on Market insights and Trends' analysis.

    - Define social media strategies: editorial line and tone, digital ecosystem and viral brand-content.

    - Develop 360 communication plans: ideas of activations and how to deploy them in a consistent way.

    - Work with creatives to find innovative concepts and ideas.

    - Coordinate campaigns as an account Director.

    - Participate to pitches and new business

    Clients:
    Mostly Luxury, Fashion and Beauty.
    Also Alcohol, Lifestyle, Soft drinks, Foods, Bank.

  • Deepblue, Aegis Media, PARIS - Strategic Planner

    2007 - 2010 - Recommend brand strategies and platforms.

    - Develop 360 communication plans.

    - Work on trendbooks (society, fashion, food, consumers).

    - Sustainable Development’s Spokesperson of the group for the Udecam.

    Clients:
    Fashion, Retail, Soft Drinks, Telecom, Lifestyle.

  • Carat Sponsorship, Aegis Media, PARIS - Account Manager

    2004 - 2006 Carat Sponsorship & Entertainment, communication agency specialized in Media Partnerships, Entertainment and brand content problematics.

    - Define and Develop Media partnerships (TV, radio, print, websites) and Entertainment strategies (licensing, co- branding, celebrities’ endorsement, product’s
    placement)

    - Negociate Media buying and partnerships.

    - Coordinate campâigns' production.

    Clients:
    Fashion, Retail, Soft Drinks, Telecom, Lifestyle.

  • Marilyn Miglin, CHICAGO USA - Marketing Director Assistant (Internship)

    2002 - 2003 Marilyn Miglin L.P., CHICAGO, USA
    1 year internship

Formations

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