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Alexandre MISERANDINO

Paris

En résumé

Experienced and dynamic Sales Business leader with successful experience of 10 years across France and export Market (Central Europe - Middle East - Africa - Asia) in FMCG and Luxury business.
Dedicated to maintain high quality standards working with multi functionnal team.
Proven leadership skills in Commercial strategy, People, Category and Country management, finance and Distributors Operation.
Generally regarded as a business leader focus on results, I'm motivated by delivering sustained growth and success by driving change in developed markets or/and developing channels and Brands.

Mes compétences :
Export
Marketing
Parfumerie
International
Luxe
Direction générale
Management
Gestion de projet
Import
Cosmétique
Communication
Automobile
Horlogerie
Bijouterie
Sales Force
Webmarketing
International sales / Asia / Middle East / Africa
Import / Export
Distribution Strategies

Entreprises

  • Danone - Global Head of Commercial Strategy

    Paris 2014 - maintenant Global Head of Commercial Strategy
    Trade Terms design and implementation worldwide
    Global Go To Market Strategy
    International Customer Management

  • Revsquare - Eurasia Sales Director & Partner

    2013 - 2014 - Office opening in Singapore
    - Recruitment and management of sales manager / web designers, community manager and project manager.
    - Management of 5 to 10 people, 4 Million € turnover

  • Air Castle - Owner & Managing director (E-commerce business)

    2012 - maintenant Identified business opportunity in bouncy castle renting / kids party industry in Singapore
    Assessed sourcing from China, business regulation and requirement in Singapore
    E-commerce business creation in Singapore (www.aircastle.sg) and in France (www.aircastle.fr)
    Website design – User experience – User interface definition
    Marketing and go to market strategy
    Recruitment of 3 people (delivery man – assistant and sales manager)
    Key achievements: 60% gross profit margin Year 1
    20% market share in a competitive environment

  • Go2MS Trading - Partner & Managing director

    2011 - maintenant - Full structure set up for a company newly created in FMCG
    - Recruitment / Training / Process set up for a team of 6 people
    - Creation of the commercial strategy and buying strategy
    - P&L owner with profit target reached after one year
    - Listing in suppliers organization and system
    - Market opening and distributor recruitment
    Key achievements: Turnover of 5.5 MM Euros ix 250 vs. Target
    Reach € gross margin by 5.5%

  • Procter & Gamble - Export Team Leader CEMEA on P&G Salon Professional

    Asnières-sur-Seine 2010 - 2011 - Profit owner (P&L) and responsible for the commercial strategy
    - Management of 6 country managers and 40 people on a multi-functional team
    - Annual business plans negotiation with distributors, and set up of distributors' organization to reach yearly targets
    - New distributors Recruitment and new market opening
    - Distributors Training and development
    Key Achievements: Consolidate all distributor organization
    Renewed entire Country Manager team
    Increase profitability on the region of 7.5%

  • Procter & Gamble - Export leader Mediterranean Area on P&G Perfumery

    Asnières-sur-Seine 2008 - 2010 - Management of 25 people (sales / logistic / Marketing / Finance)
    - Profit owner (P&L) and responsible for the commercial strategy
    - Negotiation with various type of distributor culture in Middle East Area
    - Training of the local team (commercial, logistic, legal aspects, …)
    Key Achievements: Delivered 62% growth over 2 year on the biggest market (Israel)
    Recruit and consolidated new distributor in Turkey
    Set up of first joint business plan between distributors and P&G

  • PROCTER & GAMBLE - District Manager (France) Mass Retail division

    Asnières-sur-Seine 2006 - 2008 - Managed 18 Sales Representatives in Paris and Normandy area
    - Recruit, train and develop sales people between 24 to 54 Years old
    - ESC Toulouse business school campus manager
    Key achievements:
    Delivered 10% market share growth on laundry category
    1st region in volume, value and market share on Batteries during Christmas 07/08
    Merge of P&G and Gillette sales force with successful people integration

  • Procter & Gamble - National Key Account & Category Manager

    Asnières-sur-Seine 2004 - 2006 Retailers: Intermarché / METRO / Cora Category: Pet Food / Snack
    Negotiated and executed Yearly agreement. Coach & support Regional account managers.

  • Procter & Gamble - Regional Sales representative

    Asnières-sur-Seine 2002 - 2004

  • Lactalis - Regional sales representative

    Laval 2000 - 2001 Field-based management of 7 MM Euro brand portfolio in mass retail

  • IKEA - Vendeur Libre Service Meuble

    Plaisir 1999 - 2001

  • SEAGRAM FRANCE DISTRIBUTION - Sales Representative (Internship)

    1999 - 1999 Sales development on wine champagne and alcohol (Chivas, Four Roses, Mumm, Perrier Houet …)

Formations

  • Lycée Jean Baptiste Corot

    Savigny Sur Orge 1999 - 2001 College degree in Sales

  • Lycée Jean Baptiste Corot

    Savigny Sur Orge 1998 - 1999 French Baccalaureat / High School Diploma

    French Baccalaureat/ High School Diploma specialized in accountancy and sales
    Continuing education and professional development: Several trainings on Management in the context of fusion of companies, Several Marketing trainings on foreign country areas, Sales and negotiation workshop, Leadership for Individuals.

  • Lycée Saint Charles

    Athis Mons 1995 - 1998

Réseau

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