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Alexis MOLLET

  • Fortuneo
  • Head of Marketing

PARIS

En résumé

Strong professionnal experiences in marketing, data & media, e-commerce, telecommunications.

Passionate by the digital activities, the data driven marketing, the innovation and its disruptive approach.

My goal is to play an active role in developing and supporting innovatives services that will make our digital life easier thanks new devices, social platforms and e-commerce activities - B2C and B2B.

Business and Results oriented ; data driven & analytics approach.

Mes compétences :
Marketing digital
Android
Communication
Marketing
Iphone
Publicité
Business development
Vente
Marketing direct
Management
Partenariats
Réseaux sociaux
Search
TV numérique
Acquisition de trafic
Online Advertising
Médias
Acquisition online
Communication offline
SEO
Real time bidding
SEM
Google Adwords
Google analytics
Business Analytics
Web analytics

Entreprises

  • Fortuneo - Head of Marketing

    Marketing | 2017 - maintenant * Responsible for Acquisition of new customers, performance marketing strategy and delivery across Digital and Offline channels & all platforms (desktop, mobile, web, app) ;
    * Heading the Acquisition Marketing teams, leading the media investments (campaigns on-line and off-line) and partnership ;
    * Heading the Analytics teams : monitor the acquisition and on-site KPIs in order to optimize the budget, to enhance the user XP and adapt the strategy ; involved with Data projects ;
    * Responsible for P&L

  • Groupe La Poste - Digital Marketing & Commercialization Director, Direction du numérique

    Paris-15E-Arrondissement 2014 - 2017 Within the e-commerce department, my tasks are to :
    - Define and implement the digital strategy on cross devices (desktop, tablets, smartphones) and cross channel

    - Built merchandinsing programs and Media buying :
    ** acquisition of new customers : RTB, RTG, programmatic... with Media agencies and Data partners
    ** loyalty / CRM : segmentation, lead nurturing, automation campaigns, incentives

    - Monitore and analyze the e-commerce performances through KPI : audience, turnover, ROI, LTV & Webanalyse & CRM, attribution / contribution models

    - Lead innovative projects :
    ** Launch of our Data Management Platform (DMP) ; Big Data, Data Lake projects
    ** Personnalisation of the Customer Journey : AB Testing, consumer behaviors
    ** Experimentation Beacon / digital in store in Post offices with the retail department

    - Management of teams, P&L responsibility

    B2C and B2B

  • Groupe La Poste - Digital Commercialization Manager, Direction du Numérique

    Paris-15E-Arrondissement 2013 - 2014
    - define and implement the digital strategy on digital channels (web, mobile, social),
    - built development plans,
    - organize & coordinate the media buying (branding & programmatic)
    - and analyze the business performance (Various KPI : CTR, acquisition costs, ROI, Turnover, Life Time value...)

  • La Poste - Mobile Services Manager

    Paris-15E-Arrondissement 2011 - 2013 Manage marketing & operations, sales, business development, strategy ; P&L responsibility

  • Bouygues Telecom - Advertising product manager (mobile, web, ip tv)

    Meudon 2009 - 2011 Development and optimization of the audience and the turnover
    Driving the advertising agency and ad platforms
    Commercial relationships with the key advertising partners, monitoring of their campaigns, analysis and reporting
    Development of new creative solutions (applications, geofencing, behavorial)

  • Bouygues Telecom - Head of content manager web - mobile

    Meudon 2006 - 2009 Business development and launch of the Bouygtel Applications Store (multi OS, web - mobile),involved in workgroups on Android (powered by Google) and launch of its ecosystem in France,successful launch of the biggest Web 2.0 / e-commerce actors on the Bouygtel network,management of a portfolio of Communication & Entertainment, e-commerce services
    Take part to the creation of widgets of contents on IP TV

  • Bouygues Telecom - Senior manager communication

    Meudon 2005 - 2006

Formations

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