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Alfonso David CASTANEDA MARTINEZ

SAINT GERMAIN EN LAYE

En résumé

Mes compétences :
resource management
project profit management
project execution
product management
people management
language skills
international experience
design
customer management
budgets
Project Management
Profit and Loss Accounts
Procurement
Change Management
TranSlate
System Strategy
Staff Development and Training
Six Sigma
Product Development
Lean Manufacturing
Kaizen
Health and Safety
Crisis management
Continuous Improvement

Entreprises

  • COESIA Group - Customer Service Director

    2017 - maintenant Develop a common Customer Service strategy focusing on the Consumer Goods Machinery and Industrial Process Solutions Divisions with the objective to continuously improve the relationship with the customers.
    Support Coesia Companies and Regions with their customer service activities, contributing to the reshaping of the relative Customer Service organizations.
  • Tetra Pak France - Technical Director

    2012 - 2016 Responsible to drive the after-sales business for customers based in France, with full profit & loss responsibility. Key performance indicators: Net Sales, Net Margin, Customer Operational Efficiency & Satisfaction.
    Head of a cross-functional team of approximately 60 persons, responsible to create, sell, deliver and manage industrial solutions and continuous improvement projects for our customers (parts, maintenance, technical support, training, engineering, installation of packaging lines and field service operations)
    Successfully completed a financial turnaround during 2013-2014, after years of decline in sales, margins and customer satisfaction. Implemented a new organizational structure, involving both global and local organizations.
    Member of the board of directors, responsible to implement strategic & tactical plans in collaboration with other functions. Member of the “Crisis cell” team, and President of the Health, Safety and Working Conditions Committee (“CHSCT” in France)
  • Tetra Pak Technical Service - ITALY - Product Manager, Improvement Services

    2009 - 2012 Overall responsibility for one family of products (“Improvement Services”) within the Technical Service organisation, aimed at providing customers with improved operational performance and reduced unit cost.

    Commercially responsible across the entire product lifecycle, including worldwide sales & profitability. Main responsibilities:
    - Translate customer needs and business objectives into clear Value & Business propositions.
    - Drive each product’s tactical and operational plans.
    - Ensure sales and profitability, drive market penetration, implement communication strategy and participate in the yearly development of business plans for Service Products.
    - Deliver sales presentations to customers, and drive acquisition of pilot contracts for development projects.
    - Implement the sales strategy, including review of pricing guidelines.
    - Develop model documents for service contracts in alignment with Commercial Practices
    - Deliver training for customer account teams in the Market Companies.
    - Participation in the yearly process for evaluating new product developments (PDN), including driving the necessary pre-studies to assess market potential and return map.

    Example of customers across the world where these services were delivered: Lactalis-Parmalat, Friesland Campina, Pepsico, Coca-Cola, Refresco-Gerber, YILI, Mengiu, Lactiber, Lactogal.
  • Tetra Pak Technical Service - ITALY - Project Manager, Service Operations

    2007 - 2009 Responsible for the development of new types of value-adding service solutions (performance guarantees, cost reduction programs), aimed at providing customers with an improved operational performance. Main responsibilities:
    - Drive the development projects, in accordance with the internal processes, budget, time and scope.
    - Coordination of internal and external resources to develop and test new services.
    - Drive acquisition of contracts, with direct interaction with customers worldwide.
  • Tetra Pak Development & Engineering - ITALY - Manager, System Performance

    2006 - 2007 Lead planning, execution and monitoring of System Performance activities across the Packaging Solutions organisation, including Commercial Operations, Development & Engineering and Supply Chain Operations. Main responsibilities:
    - Member of the development team for consultancy services, aimed at delivering customers a quantified reduction in operational cost (TCO) and increased operational efficiency.
    - Acquisition of pilot projects through direct interaction with customers.
    - Monitor execution of projects using World-Class Manufacturing & Lean Management tools & techniques.
  • Tetra Pak Mexico - Project Engineer & Project Leader

    1992 - 2006 Lead the design, procurement and execution phases of industrial projects for liquid food processing and packaging projects. Main responsibilities:
    * Coordination and management of all project design & implementation group activities.
    * Elaboration of financial budgets, competence development plans, project purchasing
    authorizations, creation and supervision of working teams for project implementation.
    * Overall cost control and project profit management. ;
    * Sixteen direct reports, covering process and automation engineering, packaging engineering and site management.
    * Responsible for the implementation of SAP R/3 within the project group members, ensuring a customer & process-oriented business model.
  • MAGRIN, SA - MEXICO - Technical Manager

    1989 - 1992 Small equipment international firm developing, producing, testing and installing equipment for the food industry.
  • Industrial Torres Marmex - MEXICO - Industrial Designer

    1988 - 1989 Manufacturer of water cooling towers

Formations

  • Instituto Tecnológico Autónomo De México (Mexico Df)

    Mexico Df 2000 - 2003 Master of Business Administration

    Equivalent to "Bac +10" in France
  • Instituto Tecnológico Y De Estudios Superiores De Monterrey (Mexico City)

    Mexico City 1987 - 1991 Industrial Engineering
  • Lycee Technique D'Etat

    Marseille 1984 - 1986 Brevet de Technicien Supérieur

    Bachelor of Mechanical Engineering, Manufacturing
    ("BTS Fabrication Mécanique")

Réseau

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