En résumé

Sales and Marketing executive, specialized in Sales (Key Account Management, Value-based selling) and Marketing (Product creation, Product Management, Marketing Plan, Portfolio management)

Fully mobile

Mes compétences :


  • Tetra Pak - Cluster Marketing Director, Europe & Central Asia

    Colombes 2016 - maintenant
  • Tetra Pak - Marketing Director, Tetra Pak France

    Colombes 2013 - maintenant Member of Tetra Pak France Management Team
    Member of Cluster South Europe M&PM Management Team

    - Marketing:
    • Design Marketing Plan (Customer, Category, Product, Channel, Competition)
    • Lead BDP process, align TP France & corporate Initiatives
    • Define business intelligence requirements, prioritize & coordinate market research activities
    • Secure strategic alignment with Customers
    • Lead and develop the Marketing team

    -Portfolio Management
    • Develop new product deployment plans (Product & Services, PLC)
    • Anchor product deployment and portfolio strategy into Account plans
    • Recommend required portfolio training programs

    - Promotional Investment
    • Propose and control the yearly Marketing budget
    • Execute marketing activities
  • Tetrapak - Global Product Manager

    Colombes 2010 - 2013 Product Life cycle Management (PLM) ownership for Tetra Gemina™ and Tetra Prisma™ Aseptic

    - Lead Marketing Plan (4Ps management), Strategy Cycle, and Portfolio management (Life Cycle management):
    •Product Creation (Business case, requirements management, tollgates and roadmaps management, market researches)
    •Product launch plan and deployment plan
    •Product maintenance and extension, end of life, quality management
    •Product proposition, Value proposition, Strategic direction
    •Product Price: set floor margin, manage profitability, set price recommendation
    •Product Place: product mix management (geography, category, customers & distributors, channel & retails, consumers), Competition Map, Heat Maps
    •Product Promotion: promotional investment budget, public relations, communication plan

    - Sales & Marketing training, Market support
  • Amcor Flexibles - Global Account Manager

    Barbezieux-Saint-Hilaire 2009 - 2010 Sales Manager of Amcor Flexibles, Capsules business:
    1- Management of a European Sales Team (9 Sales Executives and Agents):
    - objective setting and evaluation,
    - customer relationship management,
    - follow-up of my Team key KPIs: value, volume, profit, stocks, overdues, quality.
    - feeding up marketing with key market information and implementing down market strategy with my team.
    2- Management of the Global Accounts (Bacardi, LVMH, Pernod-Ricard, Diageo):
    - hierchical and functional management of the accounts,
    - coordination and strategy implementation at the Accounts.
  • Amcor Flexibles - Marketing Manager

    Barbezieux-Saint-Hilaire 2007 - 2009 Managing globally the Product Life Cycle for 1 key market segment in Europe:
    1- Drive Product update.
    2- Drive Product development needs and prioritization.
    3- Define gaps and deployment oppotunities.
    4- Identify and manage pruning candidates.
    5- Manage product and portfolio profitability, set floor margin.
    6- Monitor quality issues.
  • Amcor Flexibles - Key Account Manager

    Barbezieux-Saint-Hilaire 2002 - 2007 Sales Management of a Customer portfolio in Healthcare and Cosmetics business, in Europe.



    Ecully 1995 - 1998 Sales and Marketing


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