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Unilever
- Senior Global Brand Director
Rueil-Malmaison
2017 - maintenant
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Unilever
- Global Category Strategy Director
Rueil-Malmaison
2014 - 2016
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Unilever France
- Brand Leader Oral Care France
Rueil-Malmaison
2012 - 2014
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Unilever France
- Responsable Déodorants Femmes (Rexona, Dove, Monsavon)
Rueil-Malmaison
2009 - 2012
Responsible for UL French Deodorant Female Portfolio (Rexona, Dove, Monsavon)
P&L management - 65 M€ Turnover
Portfolio Strategy
Definition, Implementation & Monitoring of the 3 Brand Marketing Plans: Innovation launches, Communication Planning, Local activations (incl. celebrity endorsement) & Budget optimization (ROI)
Management – team of 2
With key achievements in 2011:
Monsavon & Dove= 1st & 2nd contributor to the growth on their segments
Rexona spray relaunch success (+ 10% value growth); Monsavon elected product of the year 2012
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Unilever UK
- Oral Care Global Brand Manager (Signal & Close up)
Rueil-Malmaison
2007 - 2009
Responsible for Market Development & Kids innovation Platform
Definition of the Global Strategy to drive Toothpaste consumption
Development of the Global “Getting kids to brush Day & Night” campaign incl. full media pack (TV, print, website & professional marketing)
Market deployment – 4 regions / 14 countries
Developed & launched a kids mix in Asia & the Middle East
Management – One Assistant Brand Manager
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Unilever UK
- Global Dove Deodorant ABM
Rueil-Malmaison
2006 - 2007
Global innovation development incl Concept, Pack Design & Coms (TV)
Project management with internal and external teams (Market research, Regions, R&D, Supply Chain, Advertising & Pack Design agencies)
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Unilever UK
- Account Manager - Netto - Coop - Somerfield - Trainee
Rueil-Malmaison
2006 - 2006
Junior Customer Account Manager Coop & Somerfield (6 months)
Negociated promo plans & new listings directly with the buyers (Boursin Figues & Noix; Elmlea differenciated format)
ROI evaluation of promo plans, Performance tracking & Volume Forecasting with Demand planning
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Unilever Thailand
- Foods - Intern
2005 - 2005
Analysis of the potential of a cholestorol lowering offer
Knorr Soupy Snax : BTL plan recommendation
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Unilever UK
- Bertolli ABM
Rueil-Malmaison
2005 - 2006
Bertolli UK Brand Building Assistant Brand Manager (8 months)
Responsible for the Olive Oil business - Maintained value market share and Profit levels thanks to profitable solutions (trade package to maitain distribution, on-pack activities…)
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Unilever France
- Fruit D'Or - Pro.activ Intern
Rueil-Malmaison
2003 - 2004
Pro.activ milk & yoghurt launch (professional marketing, in store activation)
Performance Tracking (retail & consumer data)
