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Alice LOMBARD

PARIS

En résumé

PROFILE
I am a curious, enthusiastic and dynamic Senior Brand Manager with 7 years experience in advertising, marketing and management. I display a keen understanding of the client's business and challenges - with in-depth knowledge of the sport industry - to develop 360° communication strategies and produce integrated brand experiences. I enjoy working in a creative and global environment and can easily adapt to multicultural surroundings. I am fluent in English and I have very good working knowledge in German.

CORE ACCOUNTABILITIES
•  Development of strong relationships with both the client and internal teams: primary point of contact for them on daily account matters
•  Responsible for the overall management of the account, overseeing all stages of project planning, executions and deployment to ensure high levels of quality
•  Close collaboration with internal strategy team on different levels of projects (new brand platform, strategic planning sessions as input for creative development, etc)
•  Follow-up of creative development, from creative briefs to creative work presentation
•  Coordination and supervision of large TV, print, brand content and digital production processes
•  Management of client needs and expectations on set
•  Finance and timing management to ensure projects are completed on time and within budget
•  New business: coordination of internal agency teams (creation, planning, production, media) from brief taking to creative and strategic work presentation

Entreprises

  • Kids Love Jetlag - Sr. Account Manager

    2014 - 2015 Kids Love Jetlag is a creative digital agency based in Paris & Shanghai, part of FRED & FARID GROUP.

    Clients:
    - Equidia (TV channel)
    - McVitie's, Delichoc, BN, Delacre (United Biscuits Group)
    - New Business

    Awards:
    - Equidia #NaissanceDunPoulainEnDirect: ‘Best Special Operation’ Award (CB News Grand Prix des Médias, 2015)

  • Fred & Farid Group - Account Manager

    Paris 2013 - 2014 Clients:
    - Domyos, Tribord, Kalenji, Kipsta (Sport Brands - Oxylane Group / Decathlon)
    - Côte d'Or, Carambar (Mondelez International)
    - New Business

    Awards:
    - Domyos 'Feel Beautiful' (TVC, print & digital campaign): Gold Effie (Effie France, 2013)

  • Fred & Farid - Account Executive

    Paris 2011 - 2013 Clients:
    - Domyos, Tribord, Kalenji, Oxelo (Sport Brands - Oxylane Group / Decathlon)

    • Manage healthy client relationship and maintain strong internal relationships
    • Perform day-to-day activities such as organizing and directing client /
    internal meetings, briefing studio operators for design projects and supporting producers in production processes
    • Ensure creative briefs, creative work and client feedback are on brief
    • Present and sell-in estimates, creative briefs and creative work
    • Coordinate and oversee workflow of all projects among various agency departments
    • Coordinate production processes of shoots and manage client needs and expectations on set
    • Conduction of competitive reviews
    • In charge of Fred&Farid playlists on bckstg.net

    Awards:
    - Tribord - ’Back to Water’ (film TV) Lion de Bronze, catégorie Film Craft (Cannes Lions, 2013)
    - Kalenji - ‘Kalenji Experience Australia 2012’ (Brand Content) : Grand Prix Stratégies Amaury Médias du Sport (2013)

  • Decathlon - Department Manager

    Villeneuve d'Ascq 2008 - 2010 As a Department Manager, I was responsible for the watersports department in one of the flagship Decathlon store in Paris. anagement of a sports department with full autonomy. The annual turnover for this department was 3 M€. This job role is multifaceted with the balance between human, financial and commercial being the key to success.

    • Hiring, training, and management of a team of 15 skilled Sports Advisors
    • Market analysis and development of a business policy
    • Steering of the activity in terms of turnover, margin, expense and profitability
    • Development of the department business performance and profitability by providing targeted commercial offers and operations
    • Inventory control to ensure accurate stocks levels and rotations

  • Cadbury - Jr. Product Brand Manager

    Paris Cedex 2008 - 2008 Brand : Hollywood Chewing-Gum (Trident)

    • Brand and product process management (from brief to range launch) in order to achieve margin and profitability
    • Analysis of the market growth to develop the marketing strategy and ensure constant improvements of the product category
    • Analysis of the brand’s performance (Nielsen) to assist in creating the yearly business and strategic plans
    • Collaboration with Financial and Logistic departments to ensure optimal range and products
    • Brand's website management, in collaboration with digital agencies
    • Budget management

  • Carré Noir (Publicis Group) - Jr. Consultant in Branding & Packaging

    2007 - 2007 Carré Noir is a leading branding and strategic design agency.

    Clients : Nestlé Worldwide, Colgate-Palmolive, Ocean Spray

    • Projects’ follow-up, from brief taking to ready-to-print
    • Active contribution to elaborating strategic recommendations on brand identity
    • Budget management
    • Benchmarks, store checks and trends studies

  • French Trade Comission - Sydney, Australia - Trade Attaché

    2006 - 2006 Market studies for French firms wishing to implant in Australia.

  • SACD - Account Manager

    PARIS 2005 - 2005 SACD: Société des Auteurs et Compositeurs Dramatiques

    Collection of the authors’ royalties beside companies’ managers, during the Festival d'Avignon (an international theatre festival gathering 800 companies).

Formations

  • Queen'S University (Kingston)

    Kingston 2005 - 2005 One semester exchange student at Queen's University (Ontario, Canada)

    Courses : Marketing Strategy, Intercultural Management, Women Studies, Gender Studies

  • ESC Toulouse (Toulouse Business School)

    Toulouse 2004 - 2008 Master’s degree in Management (Bac +5)


    I was a member of the School Arts Association, as well as part of the School's handball and football feminine teams.

  • INSA De Lyon

    Villeurbanne 2001 - 2004 INSA Lyon is a leading Engineering school in France.

    2-year intensive Undergraduate preparatory studies (Applied Mathematics, Physics)
    1-year Engineering School (Mechanical Engineering) - Sports-study program (handball)

  • Lycée Joffre

    Montpellier 2001 - 2001 Scientific Baccalauréat with distinction (mention Bien)

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