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Amandine LAVILLE

PARIS

En résumé

Mes compétences :
Hôtellerie
communication
marketing
relation presse

Entreprises

  • Es Saadi Gardens & Resort, Preferred Hotels & Resort - Marketing Manager

    2010 - maintenant MAIN MISSION
    Contributed to the launch of the Palace Spa with its Dior Institut.

    MARKETING
    - created and updated marketing tools (room directory, spa menu, pillow menu, restaurant menus, adverts, banners, art catalog…): content and brief writing, follow-up on layout to printing/on-lining, operational set up,
    - negotiated the advertising and press deals,
    - took part in the elaboration of the strategy and of the media plan.

    PRESS RELATIONS
    - coordinated the follow-up with press agencies,
    - conducted press releases and press kits,
    - organized press trips, supervised the stay of journalists and showed them around the Resort.

    EVENTS
    - organized photo shoots,
    - coordinated cultural and PR events such as the gala dinner of 400 guests organized on account of Christian Dior during the Marrakesh International Film Festival 2010,
    - was in charge of groups on the occasion of press barters.
  • Es Saadi Gardens & Resort, Preferred Hotels & Resort - Marketing Manager Assistant

    2008 - 2010 Main mission: Contributed to the launch of the Palace and the Villas and took part in the elaboration of the communication strategy as a resort.

    MARKETING
    - created or updated marketing tools (room directory, pillow menu, restaurant menus, adverts, banners…): content and brief writing, follow-up on layout to printing/on-lining, operational set up,
    - negotiated the advertising and press deals,
    - taken part in the elaboration of the strategy and of the media plan.

    PRESS RELATIONS
    - coordinated with the press agencies for follow-up,
    - written the press releases and press kits,
    - organized press trips and supervised the stay of journalists.

    EVENTS
    - organized photo shoots,
    - coordinated cultural and PR events such as the gala dinner of 400 guests organized for Dior during the Marrakesh International Film Festival 2010,
    - been in charge of groups on the occasion of press barters.
  • Le Public System - Project director junior

    2006 - 2007 Internship during 6 months at Sagarmatha, an event agency from the group: Le Public System.

    Conception: analyzed the briefs and needs from companies, imagined and built adapted corporate events (seminars, conventions, team building activities, travels, parties).

    Production: organized and coordinated logistics and / or communication before, during and after the events.
  • Southwestern Company - Independent sales representative

    2005 - 2005 Sold educational products (books and CDs) door-to-door in Missoula (Montana).
    Self-managed from the order to the delivery.

    “Gold Seal Gold Award” for having worked more than 80 hours per week.
    “Sizzler Award” for having realized a turnover of around 20,000 US dollars.

Formations

  • Japan-America Institute Of Management Science JAIMS (Honolulu)

    Honolulu 2007 - 2007 Programme de management interculturel basé sur les différences Orient/Occident
  • Ecole Supérieure De Commerce Sup de Co Reims

    Reims 2004 - 2008 Master de Mangement, spécialité Communication

    Mémoire : « Stratégie de développement du secteur hôtelier à Hawaï »
  • Lycée Ozenne

    Toulouse 2002 - 2004 Classe préparatoire HEC, option scientifique
  • Lycée Ozenne

    Toulouse 1999 - 2002 Baccalauréat scientifique, option mathématiques

Réseau

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