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Amaury FÉRARD

NANTES

En résumé

LOOKING FOR A NEW CHALLENGE

o MBA graduate with core competencies in international marketing
o 5 years experienced in sport and media sector both in France and internationally :
o Strategic and sales development
o Determine evolve and implement marketing plan
o Hospitality / Public Relations
o Event and project management
o Reporting, studies and analysis

Entreprises

  • International Table Soccer Federation (ITSF) - Marketing & business development manager

    2012 - maintenant o Organize and promote ITSF World Tour (100 international tournaments + 5 World Championship Series + 1 Champions League + World Cup & World Championships)
    o Development of each 65 national member federation
    o TV Rights sales and negotiation
    o Promote the sport of table soccer and defends its interests in its relations with national and international sport authorities.

  • XLA voyages / Heptacom group - Hospitality support - XLA Voyages / 2012 Melbourne Formula 1 Grand Prix

    2012 - 2012 o Melbourne support of French pilot Charles Pic’s family (team Marussia)
    o Hospitality in-stadia and off stadia during the 4 days F1 Grand Prix (Meet and greek services at Melbourne airport, VIP hospitality, tour guide, administration support)

  • Canterbury Of New Zealand - 3IC

    BRESSUIRE 2011 - 2012 o Customer services, merchandising, inventory, training and coaching other sales staff
    o Maintain a daily awareness of store result and progress
    o Set up in store signature session during RWC 2011 for Scotland rugby players

  • RWC 2011 / HOT EVENTS - RWC 2011 Hospitality Support

    2011 - 2011 o Support of the RWC event manager and the logistic team for hot events clients (DHL and Mastercard)
    o CRM, event management and hospitality in stadia and off stadia during Wellington RWC 2011 games (Meet and greek services at wellington and Auckland airport, VIP hospitality tour guide and administration support)

  • France Télévisions - Assistant project Manager

    Paris 2010 - 2011 o In charge of setting up a common tool for France TV Group
    o Variance analysis between each channel of France TV Group
    o Training and coaching staff to the new tool

  • Sportys - Assistant marketing

    2009 - 2009 o Development strategy for LNR (Ligue National de Rugby) and its sponsors (Orange, PMU, GMF, Société Générale...) with key stakeholders and internal agencies. Implement and present to LNR board TOP 14 attendance survey. Analysis of the value of the sponsorship (ROI) with uk sport agency partner Future Sport + Entertainment
    o Hospitality at Stade de France and Stade Jean Bouin for Stade Français Rugby Club (Top 14)
    o Determine, evolve and implement marketing plan for Montpellier handball club (MAHB) and international French player Nikola Karabatic
    MBA graduate with core competencies in international marketing
    5 years experienced in sport and media sector both in France and internationally
    Looking for a new challenge
    o Determine, evolve and implement marketing plan for France Galop (Prix de Diane and Prix du Jockey Club)

  • Sport&Co / Heptacom Group - Chef de projet Marketing et Commercial

    2008 - 2008 ELAN BEARNAIS PAU LACQ ORTHEZ (Basketball club, PRO A)

    o In charge of setting up the new home game magazine (production, sales and distribution, total sales : 40K€)
    o Hospitality at Palais des Sports de Pau (Pro A and Pro B)

  • International Handball Federation - TV media coordinator

    2007 - 2007 Women World Handball Championship 2007

    o In charge of national and international press (photographer and cameraman)
    o Field and mixed zone supervisor

  • Sale Sharks Rugby Club - Assistant Community Manager

    2007 - 2007 o Strategic marketing and communication
    o Assist in sales of rugby camps, supervision of students on courses
    o E-marketing campaign with Sébastien Chabal during RWC 2007
    o VIP Welcoming during preliminary RWC 2007 ( Sales Sharks Vs Samoa). In charge of stockport council table with international England player Jason Robinson

  • Precom Sports - Assistant marketing

    Rennes 2006 - 2006 STADE MALHERBE DE CAEN (Football club, Ligue 2)

    o Sales (in charge of the home game magazine total sales € 7000)
    o Hospitality at Stade d’Ornano (Ligue 1)

Formations

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