Amel SALHI

En résumé

Entreprises

• La Française des Jeux - Senior marketing Analyst

  Boulogne-Billancourt 2012 - 2014 - Managed qualitative and quantitative studies
  - Identified of marketing needs
  - Drafted requirements
  - Chose and Managed market research Institutes
  - Approved each step of the project: methods, targets, questionnaire designs, analyses and documents presented.
  - Delivered impactfull and operational recommandations
  - Conducted project summaries

• GfK - Marketing Analyst

  Suresnes 2007 - 2012 - Managed studies for French and International client relationships (e.g. usage and attitudes, brand tracking, advertising performance, pricing tests)
  - Planned and organised survey projects with internal and external partners.
  - Prepared client quotes for studies
  - Participated in proposal design
  - Designed questionnaires
  - Launched and monitored global fieldwork
  - Proposed statistical analysis: typologies, segmentations.
  - Conducted impactful analysis and wrote reports to deliver operational solutions

• TMO Régions - Marketing Analyst

  2006 - 2007 - Managed studies to measure consumer satisfaction with French clients.
  - Participated in questionnaires’ design
  - Entered data
  - Ran cross break tabs
  - Prepared presentations and wrote reports

• Adecco - Marketing Analyst

  Villeurbanne 2005 - 2005 - Measured drivers satisfaction with their working conditions
  - Evaluated potential of transport market: needs of transport company and drivers
  

Formations

• University Of Economy And Management

  Nantes 2004 - 2005 Master degree in market surveys and strategic marketing decisions

• University Of Economy And Management

  Nantes 2003 - 2004 Master in economy and management
  
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Réseau

• Alban TASSIN

• André CAUCHET

• Carole JOURDRAN

• Carole VIENNE

• David VINIEGRA

• Elisa PRIGENT

• Hélène CAILLY

• Pierre-Clément CHARCOSSET

• Sébastien OUSSET