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Amel SALHI

Boulogne-Billancourt

En résumé

More than 7 years of experience in market research in a variety of sectors including FMCG, leisure goods and services.
Curious, rigorous, proactive are my main strengths.
Experienced project manager with a proactive and rigorous approach to the business



Mes compétences :
Statistiques
Études quantitatives
Gestion de projet
Marketing
Études qualitatives

Entreprises

  • La Française des Jeux - Senior marketing Analyst

    Boulogne-Billancourt 2012 - 2014 - Managed qualitative and quantitative studies
    - Identified of marketing needs
    - Drafted requirements
    - Chose and Managed market research Institutes
    - Approved each step of the project: methods, targets, questionnaire designs, analyses and documents presented.
    - Delivered impactfull and operational recommandations
    - Conducted project summaries

  • GfK - Marketing Analyst

    Suresnes 2007 - 2012 - Managed studies for French and International client relationships (e.g. usage and attitudes, brand tracking, advertising performance, pricing tests)
    - Planned and organised survey projects with internal and external partners.
    - Prepared client quotes for studies
    - Participated in proposal design
    - Designed questionnaires
    - Launched and monitored global fieldwork
    - Proposed statistical analysis: typologies, segmentations.
    - Conducted impactful analysis and wrote reports to deliver operational solutions

  • TMO Régions - Marketing Analyst

    2006 - 2007 - Managed studies to measure consumer satisfaction with French clients.
    - Participated in questionnaires’ design
    - Entered data
    - Ran cross break tabs
    - Prepared presentations and wrote reports

  • Adecco - Marketing Analyst

    Villeurbanne 2005 - 2005 - Measured drivers satisfaction with their working conditions
    - Evaluated potential of transport market: needs of transport company and drivers

Formations

Réseau

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