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Anaïs HELIE

VILLENEUVE D'ASCQ

En résumé

Mes compétences :
Stratégie digitale
Gestion de projet
Management opérationnel
Marketing opérationnel
Marketing relationnel
Management
Relations clients
Gestion de la relation client
E-commerce

Entreprises

  • TOP OFFICE - Digital Marketing Manager

    VILLENEUVE D'ASCQ 2017 - maintenant Head of Digital Marketing, I manage and set up
    - Lead strategy (traffic generation): SEM, SEO, Affiliation, Retargeting, comparators ...
    - Analyze and define the digital marketing and e-commerce action plan
    - Manage cross-channel projects at Top Office (in-store withdrawal, drive to store operation, cross marketing ...)
    - Analyze and optimize performance and ROI
    - Animate the e-commerce site: Dynamic business, management of e-commerce activity, ergonomics, technical evolutions, extension of the scope of the offer ...
    - Coordinate teams (purchases, stores, CRM, technical service, customer service ...) and external service providers (graphic designers, agencies, partners ...)
    - Manage the management of cross-functional projects: SEO optimization, loyalty ...
    - Optimization of the multi-channel customer path and access to the offer via E-merchandising actions: Ranking, TG products, Cross & Up-selling and management of the sector tree. Relay of offers Print and promotion of the drive to store and conversion in physical store.
    - Work with internal teams, procurement & supply chain to establish sales forecasts, sales follow-up at N-1, stock optimization (One shot, headings ...)
    - Weekly reporting on the performance of the activity and development of action plans to optimize the KPIs.
    - Management of the Digital Marketing team
  • altima° - E-business consultant

    Roubaix 2015 - 2016 Altima° is a gidital agency specializing in digital commerce. Since 1997, it has supported over 150 customers (Petit Bateau, Interflora, ING Direct, cora, Accor, Grand Vision, Club Med, AXA, Bioderma, Decathlon..) in the distribution and retail sectors, the ready-to-wear, banking insurance and tourism sectors.

    My job is to be a main referent for my clients, I accompany them in their digital strategies
    acquisition and loyalty (CRM & PRM) online. With our 360 ° vision and culture of e-commerce,
    our main objective is to develop and support business e-commerce customers.

    Consultant e-commerce, e-marketing, m-commerce, amoa, e-business.
    In charge of a client portfolio BtoC (Monabanq., Supermarkets Match, Electro Depot, Saint-Maclou, Yellow Korner etc.)

    My competences :

    Customer relationship management
    - participation in pre-sales and request for proposal : understanding the customer’s need, through to read of the strategic recommendations, the commercial proposal, the cost of the project scope and ending with the final defense request for proposal
    - Customer loyalty accounts, supporting customers everyday, operational consulting in their customer’s online strategy
    - Contract management of our different expertise TMA, SEO, SEA, Hosting, CRM ...

    Project management
    - Definition and management of production schedules and budgets with the project managers. Participation in to read of functional specifications. Steering different project phases, workshops (site architecture, navigation, UX), design (wireframes), design, integration and development of the interfaces.
    - Tracking production teams (costs, deadlines, quality)
    - Customer teams TMA, SEO, SEA etc.
    Guarantor of deliver objectives and the conduct of the project.
  • Kréalid - Senior digital project manager

    Roubaix 2014 - 2015 Managing a client portfolio:
    Design and creation of websites and web portal, implementing the digital marketing strategy and e-marketing campaigns.
    Acquisition of new users by setting out the brand or animation of the website.

    Definition and implementation of e-mailing strategy, implementation of event operations such contests, reflection and proposal of new content to animate the websites, collaboration with the editorial department (content, newsletter ...), SEO support.
    Implementation and monitoring of operations (to read the brief, schedule production, users satisfaction, budget ..).
    Functional management of the teams (designer, digital production...). Budget tracking and operational profitability.
    Customer relationship Management and development of the customer portfolio.
    Participation at the request for proposal.
    Customers:
    Allianz, Crédit Mutuel, Cofidis, Decathlon (Sporeka), Histoire d'Or, Europe ... Thom
  • ETO - Marketing project manager

    2013 - 2013 Support of advertisers large accounts in the implementation of their customer marketing strategy, CRM and PRM.
    Study and recommendations on marketing online and offline projects.
    Implementation relationally the brand and monitoring of operations (brief, schedules production, users satisfaction, budget ..).
    Management Functional of the projects teams (designer, digital team, data, output ..). Monitoring of the implementation and operation of performance indicators.
    Budget tracking and operational profitability.
    Customer relationship Management and development of the customer portfolio.
    Customers: Danone and ING Direct.
  • La Bouton's Company - Founder and Associate Director

    2012 - 2013 Development of a new product on the French market. Screw the button on jackets and blazers.
    Easy and fun.
    Recent market analysis (potential customer - Competition)
    E-commerce WebSite Design on prestashop.
    Realization of the offer
    Defining the business model - development plan to 3 years -
    Achievement of projected financial statements
  • HUBEO - Manager & Digital Marketing Project Manager

    2010 - 2012 supporting agencies in achieving their offshore projects. Study and Recommendations marketing on online projects.
    Functional management of offshore projects
    Management french teams (design, digital, data, output ..).
    Monitoring the implementation and operation of performance indicators.
    Budget tracking and operational profitability.
    Loyalty of a portfolio of 30 clients
    Example of the realization: http://www.salon-du-bourget.fr/fr (2011), http://www.kalligo.com/, http: //www.textofrance.com /
  • VALEO - Project manager (end of study internship)

    Paris 2008 - 2009 end of study internship 14 months

    Organization and participation in exhibitions: “the Mondial de l’automobile” 2008 Paris and Frankfurt IAA 2009
    Implementation customer events, suppliers ... Management Showrooms, products, - providers, shootings Products ...

Formations

  • EDHEC Business School

    Lille 2017 - maintenant EXECUTIVE MBA
  • Hogeschool Van Utrecht (Utrecht)

    Utrecht 2007 - 2008 Business Administration

    Management and Marketing Specialization
    academic exchange 1 year
  • EDHEC Business School

    Lille 2004 - 2009 Espeme

    Specialty Marketing, 2004 - 2009
    Groups and Associations: Meeting Lievin 2005/2006 (Meeting of indoor athletics) - Department Manager transport, participation at the organization and implementation of the event.
    Participation at the Spi Ouest France and CCE in 2005 (EDHEC Sailing).
    Research and trading sponsors
  • Université Lille 2 Droit Et Sante

    Lille 2002 - 2004 Law

    Groups and Associations: CACTUS (College of Law) 2002/2004 (Student Association)
    Vice President, responsable of Events and realization of different team projects such as Evening party, sales of concert tickets, or management partnership with FNAC

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