2011 - 2013- Positioning and Messaging:
Product key messages, positioning on the market and value propositions towards Business partners and End‐Customers
- Definition and content development of key marketing materials:
Sales guide, products/solutions presentations, elearnings, web content, internal and external communications
- Support to marketing communications teams:
Inputs on product positioning and messaging, and final review
- Executive presentations & speeches at public conferences:
Alcatel‐Lucent International Forum & Worldwide Dynamic Tours
- Business support to the Sales teams on strategic projects
- Worldwide Product roadwhow (2011): 10 countries vidited, 500 attendees (Business partners, internal sales), Press and Analyst presentations
- Lead of the Mid Market virtual team of 20 people, Alcatel-Lucent Enterprise Forum (8000 visitors): Definition and organization of the conferences, key messages and demonstrations
Formations
BELL LABS/ESCP-EAP (Paris)
Paris2009 - 2009Entrepreneurial Bootcamp, “Connected objects over the Internet”