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Andre HARDY

Laval

En résumé

In charge of developing a new business unit in Austria, Slovakia and Hungary .

Main responsabilities:
1-Development of profitality (turnover ,margin and cash flow)
2-Development of market share of Lactalis key brands (PRESIDENT, GALBANI and SALAKIS)
3-Management of a team of 20 (12 persons in sales and marketing, 7 persons in back office)

Entreprises

  • LACTALIS - GM LACTALIS CENTRAL EUROPE

    Laval 2010 - maintenant

  • LACTALIS CZ - DEPUTY MANAGING DIRECTOR

    2007 - 2009 Missions:
    In addition to general managing responsabilites:
    Coordinator of sales & marketing plans between other Lactalis business units for private labels and export actitivities of Czech-produced products (Czech - Poland - Switzerland - Italy - Germany - Scandinavia)

    Main achievements:
    Breakeven on operationnal profit in 2007, after 2 years restructuring Lactalis CZ, absorption of Kunin CZ in Lactalis international operations, and development to full capacity of recently acquired production facilities in Western Bohemia.

    Logistics and supply chain:I sponsored the restructuring of logistic roots, merging of back offices, selection of logistics providers, redefinition of processes.

    Marketing and sales development for private labels in CEE/SEE retailers + exports: strong development to reach full-scale capacity.

    Lactalis branded products: implementation of the flagship umbrella brand President on products sold in CEE

  • LACTALIS - SALES MARKETING DIRECTOR

    Laval 2006 - 2007 I created the marketing department of Lactalis CZ:
    - brand building and communication
    - product development
    - marketing plan definition
    - promotion plan

    On the sales level, I restructured the department/
    - sales channels definition
    - trade terms
    - implementation of private labels policy for Czech retailing

Formations

Réseau

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