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The Body Shop France
- E-commerce Manager
2010 - maintenant
- Business unit management (accountable for online store P&L)
- E-marketing drivers set up and coordination (SEM, affiliates platform, RTB)
- CRM: customer recruitment and loyalty strategy
- E-store commercial plan to drive conversion
- Drive to store activities and mobile device development
- Logistics and Care Center coordination
- People management
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L'Oreal Paris
- Interactive Marketing/ Worldwide Development
PARIS
2007 - 2010
L’Oréal Paris International Interactive Marketing Team - Clichy
· New Internet brand platform
· Digital marketing strategy/ product launch support: 22 launches in 2009
· Mobile: First brand site for I-Phone device in France (2007)
· E-CRM: New loyalty platform
· Video production and edition
· International coordination: 30 countries
· E-business pilot
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L'Oréal Spain
- Interactive Marketing/ Operational Marketing
PARIS
2004 - 2007
L’Oréal Spain – L’Oréal Paris brand - Madrid
. CRM strategy offline/online: recruitment (>300k in 3 years), loyalty
· Internet media budget management (> 1 M€)
· Partnerships with retailers
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L'Oréal
- Marketing/ Product Manager
PARIS
2004 - 2005
Brand animations
