Mes compétences :
Manager
business analyst
Statistiques
Marketing
web
digital
SAP
luxe
Marketing relationnel
Marketing opérationnel
Entreprises
Cartier
- Directeur Adjoint Boutique
Paris2015 - maintenant
Cartier
- CRM Manager & Statistics
Paris2006 - maintenant-Develop specific client programs tailored to various client segments
(VIP and loyal customers, New comers, Sleeping customers…)
Implement frequent e-mail and direct mail marketing
Identify the relevant target for PR events; coordinate with PR/Retail teams
Handle the European Contact Centre (12 people)
Participate in client studies (qualitative and quantitative studies)
Analyse CRM actions in terms of conversion rate and ROI
-Manage customer database
Increase of quality data and fill in rate
Recommend development of the tool
Support and train boutiques staff regarding database related issues
Involved in France CDB migration to SAP
Participate in a project of setting up a new CRM campaigns tool, Epiphany
- Statistics
Monthly reports by product line and networks
Coordinate the definition of budget and last estimations by network and product line
Monthly comments for the headquartes
- Participate in annual strategic plan
Quantitative analysis (clientele, products, networks)
Coordinate budgetary plan
Cartier
- CRM Project Manager
Paris2005 - 2006- Follow-up of VIP action plan (loyalty program)
- Handle cleaning of database project
- Train boutiques staff on database
- Follow-up of Contact Centre activity (reports, optimization of the service)
Cartier
- CRM Assistant (internship)
Paris2004 - 2004- Define boutique action plans (12 boutiques in France)
- Handle Top VIP Program (Top 5000 clients)
- Create an events calendar for the sales associates
- Organize boutique challenges
Cartier
- Retail Project Assistant
Paris2004 - 2005- Boutique reports
- Handle challenges and follow-up of results
- Organize boutiques Managers meetings
- Specific analysis of clientele, boutiques and sales associates
Cartier
- CRM Assistant (internship)
Paris2004 - 2004- Define boutique action plans (12 boutiques in France)
- Handle Top VIP Program (Top 5000 clients)
- Create an events calendar for the sales associates
- Organize boutique challenges
Gucci
- Sales Associate
Paris2004 - 2004
Axa Banque
- Financial advisor
Nanterre 1999 - 2002- Advised on and sold financial products and services for a VIP clientele
- In charge of training new employees