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Anna MILLET

Paris

En résumé

Mes compétences :
Manager
business analyst
Statistiques
Marketing
web
digital
SAP
luxe
Marketing relationnel
Marketing opérationnel

Entreprises

  • Cartier - Directeur Adjoint Boutique

    Paris 2015 - maintenant
  • Cartier - CRM Manager & Statistics

    Paris 2006 - maintenant -Develop specific client programs tailored to various client segments
    (VIP and loyal customers, New comers, Sleeping customers…)
    Implement frequent e-mail and direct mail marketing
    Identify the relevant target for PR events; coordinate with PR/Retail teams
    Handle the European Contact Centre (12 people)
    Participate in client studies (qualitative and quantitative studies)
    Analyse CRM actions in terms of conversion rate and ROI

    -Manage customer database
    Increase of quality data and fill in rate
    Recommend development of the tool
    Support and train boutiques staff regarding database related issues
    Involved in France CDB migration to SAP
    Participate in a project of setting up a new CRM campaigns tool, Epiphany

    - Statistics
    Monthly reports by product line and networks
    Coordinate the definition of budget and last estimations by network and product line
    Monthly comments for the headquartes

    - Participate in annual strategic plan
    Quantitative analysis (clientele, products, networks)
    Coordinate budgetary plan
  • Cartier - CRM Project Manager

    Paris 2005 - 2006 - Follow-up of VIP action plan (loyalty program)
    - Handle cleaning of database project
    - Train boutiques staff on database
    - Follow-up of Contact Centre activity (reports, optimization of the service)
  • Cartier - CRM Assistant (internship)

    Paris 2004 - 2004 - Define boutique action plans (12 boutiques in France)
    - Handle Top VIP Program (Top 5000 clients)
    - Create an events calendar for the sales associates
    - Organize boutique challenges
  • Cartier - Retail Project Assistant

    Paris 2004 - 2005 - Boutique reports
    - Handle challenges and follow-up of results
    - Organize boutiques Managers meetings
    - Specific analysis of clientele, boutiques and sales associates
  • Cartier - CRM Assistant (internship)

    Paris 2004 - 2004 - Define boutique action plans (12 boutiques in France)
    - Handle Top VIP Program (Top 5000 clients)
    - Create an events calendar for the sales associates
    - Organize boutique challenges
  • Gucci - Sales Associate

    Paris 2004 - 2004
  • Axa Banque - Financial advisor

    Nanterre 1999 - 2002 - Advised on and sold financial products and services for a VIP clientele
    - In charge of training new employees

Formations

Réseau