After a revelation for a marketing domain passion, my following process was oriented to this domain. Also, my entire professional experiences concerned rapidly the retail domain with an internship as merchandiser assistant in a Levi’s Store, and an other one as commercial coordinator assistant, but also as a clerk for a student job in Brioche Dorée a French bakery chain. Those three experiences allow me to appreciate and become aware of the commercial space and what it could offer in term of shopping experience to the customer.
During my gap year I would like to discover the part of the product marketing for both reason. The first one is to confirm my choice to work in the retail domain and the second one because the product is an integral part of the retailing. Therefore, I made an internship as product manager assistant at Arteum a retailer and editor of licensed product. Then, I made an internship as project manager assistant at Saguez & Partners, an agency specialized in commercial architecture and brand identity. Beyond to learn about retail domain, those experiences allow me to improve my skills to manage projects but also budget and invoicing. The project transversality I met gave me competences in management and how to manage team from several services.
From an academic point of view, I based my research on the retail management and its capacity to develop the brand equity of a company. I also study about the contribution of the digital on the physical store. All of that allow me to develop the theme of my end-study report, which is to understand the new stakes of physical stores and what are their new roles in an omni-channel context.
That is why today I am looking for a end-study internship in retail or digital marketing management in a company with a strong brand image which evolve in an omni-channel context. This internship could help me to use it as a case study to make my report. And to begin my career with a significant experience in this domain.
Mes compétences :
Organisation du travail
Gestion de projet