JACQUOT Chocolates - CEMOI Group – (Easter and Christmas markets)
- Product Manager (B to C)
2005 - 2008Strategic thinking :
Definition of the innovation pipeline (product initiatives) and of the marketing plan.
Management of product line-up :
- Market performances analysis for business recommendations
- Development of new recipes, new packaging design to meet consumers’ needs
- Global management of the project from the creation to the sale (price, logistics)
- Project management / initiatives launches (Team work with other business functions: Finance, Supply, R&D, Legal…), industrial feasibility
- Global management of the project from the creation to the sale (price, logistics)
- Perpetuate the customer’s relationship with the Central purchasing departments as Carrefour, Casino, Auchan, Intermarché,… and the hard Discounter Shops (ED, Netto, Aldi)
- Raise the Private Brand Label Turn Over thanks to the expansion of the range
Christmas 2007 vs 2006 : Turnover : +10 % / Christmas 2006 vs Christmas 2005 : +25 %
For example :
Launch of «Les Macarons »: Development of a new total product concept unknown on the private brand French market (new recipe, new mould design, new packaging)…
GRAPHEMES - Design and Packaging agency
- Marketing Project Manager (B to B)
2001 - 2005- Analysis of global trend of the markets and products or concept issues
- Analysis and presentation of brand strategy to customers (brand positioning, packaging design, merchandising, new products, sales kit…)
- Coordination of suppliers like photographer, illustrator, photoengraver or printer… and purchase of suppliers’ work
- Management of the business relationship with customers (Prospecting, development of customer loyalty, trade talks, proposition of way of working…)
- Coordinate and follow-up product developments with designers
Customers on the Food Market: Brand CroustiPâte (Sara Lee group) in France and in Europe; Bonduelle; Jenlain, and private brands of distributor like Leclerc (Nos Régions ont du Talent, Epi d’Or, Yen Li, Pol Carson…)
Customers on the Non- Food market: Castorama (Kingfisher group) with the development of 2 brands (Form & Casto’); Leroy Merlin; Leclerc with the brand Iroise (shampoo); Tiffany (Development of sales kit), Rabot Dutilleul…
3 SUISSES
- Assistant Product Manager
CROIX2000 - 2000- Product range management
- Monthly analysis of business results via distributor panels, studies on the quality and the prices of the product to meet consumers’ needs
- Proposal of the marketing plan
