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Antoine HURET

Paris

En résumé

I had the chance to work in TradeDoubler in London during my first internship and I enjoyed working in E-commerce companies from start-up to Luxury Group ever since. I have 4 years’ experience in launching and developing E-Commerce B2C businesses. International team player and result oriented I developed advanced skills in digital marketing and strategy.

Mes compétences :
SEO
sem

Entreprises

  • SWATCH - E-Commerce & Webmarketing Manager France for Swatch & Flik Flak

    Paris 2016 - maintenant - Manage online B2C daily business: SEM, merchandising, marketing, order management and customer service
    - Develop alternative shipment offer (linked with SAP, Finance, Legal, Logistic dept. – Worldwide precursor
    - Monitor the interface of the online shop with all other relevant divisions (marketing, sales, IT, logistics & finance)
    - Analyse processes in SAP with IT division to ensure reliability of E-Commerce reporting
    - Generate reports and analyses on E-Commerce KPI & sell-out
    - Monitor online competition & global E-Commerce trends
    - Work on multi-channel projects with Retail & Marketing divisions
    - Coordinate Social Media communication

  • swatch - Digital Coordinator E-commerce and Webmarketing for Swatch & Flik Flak France

    2014 - 2015

  • Bazarchic - SEM Manager

    GENNEVILLIERS 2013 - 2014 - Online strategy definition: SEO, SEM, RTB, partnership, white label
    - Google AdWords & Analytics: Strategy definition, creation of new campaigns, follow-up & KPIS analysis
    - Manages web partnership: SEO, SEM, RTB and affiliate agencies / permanent watch / recruiting new partners
    - Graphics project leader: Brief creation – follow-up & reporting : emailing, banners, flyers
    - Development process with graphic & IT divisions
    - UX strategy and content: landing page & registration form page
    - Social media: acquisition strategy, SEA & online games, KPI’s definition, action plan
    - Integration of new brands, long tail access and indexing
    - Brand strategy: content management, display/ TV campaign (TF1) Analysis and reporting to direction
    - Mobile project leader: mobile first and mobile only strategy (SEM, CRM, UX)

  • Bazarchic - Project Manager SEM - Internship

    GENNEVILLIERS 2013 - 2013

  • Ocarat - Project Manager Webmarketing - Internship

    PARIS 1 2012 - 2013 - SEO project manager: content, linking strategy, weekly report & analysis
    - Commercial segmentation: market study, targeting report
    - We developed an alternative E-shop to ensure traffic and revenue: SEO, content
    - E-mailing: content & CRM strategy with Experian
    - Community manager: weekly strategy, tactical games
    - Traffic audit: rule of deduplication and tracking improvement

  • TradeDoubler - Account Manager Assistant - Internship

    Paris 2010 - 2011 - Affiliate marketing interns for Dell, NIKEiD, Lastminute.com, KLM, The body shop and AVON
    - TradeDoubler Newsletters for affiliate publishers: Html, content / deliverability optimisation
    - Monthly KPI report for KLM / Proposal and benchmark for portfolio, Sales widget for KLM

Formations

  • INSEEC

    Paris 2009 - 2012 Master's degree in Finance

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