Antoine LAUMONIER

En résumé

Entreprises

• DIAGEO - Brand Manager

  Paris 2010 - 2010 Managing J&B 4,7 EU / SMIRNOFF 16 EU and Isautier (local Rum) 60,4 EU on F10
  
  - Activation of marketing activities on/off trade
  - Key strategies and action plans on the followed brands
  - Mediaplanning: ATL campaigns for new old and traditional Rums from Reunion
  - In charge of POS purchases
  - Analysis, follow-up and reporting on local market and brands performances
  - Managing Advertising & Promotion budget for F11

• AIR FRANCE CONSULTING - Marketing consultant

  Roissy CDG 2008 - 2009 • Project coordinator for the launch of Air France Consulting Academy, crew members` training program: in charge of building marketing and communication plans, B to C website requirements, investigation of airlines recruitment procedures.
  • Call tenders: editing technical and financial offers regarding Consulting in Safety management.
  • Setting up industry news column on the B to B website, management of e-communication software

• MCCANN ERICKSON - Strategic planner

  New York 2006 - 2006 - Assigned to Unilever, Cadbury and Nestlé budgets
  - Consumer trends scanning, organization of consumer focus groups, studies and researches, insights and core positionning recommendations.

Formations

• Kean University (Union)

  Union 2008 - 2008 International Management & Marketing

• Ecole Supérieure De Commerce

  Pau 2005 - 2008 Marketing stratégique

• Lycée Jean Condorcet BTS CI

  Bordeaux 2002 - 2004 commerce international

Réseau

• Bruno ROUSSET

• Edith DESCAS

• Emilie TARANGER

• Julie MANIZAN

• Martin FLEURY

• Matthieu COLOMB

• Sebastien TEXTORIS

• Sébastien MARTINON

• Tristan ALBA

• Virginie BAYLE