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Antoine LAUMONIER

Paris

En résumé

Mes compétences :
Achats
Aéronautique
Alcool
Commercial
Consulting
développement de produit
Energie
Export
Gestion de projet
Import
Import Export
International
International management
Management
Marketing
Marketing International
Marketing stratégique

Entreprises

  • DIAGEO - Brand Manager

    Paris 2010 - 2010 Managing J&B 4,7 EU / SMIRNOFF 16 EU and Isautier (local Rum) 60,4 EU on F10

    - Activation of marketing activities on/off trade
    - Key strategies and action plans on the followed brands
    - Mediaplanning: ATL campaigns for new old and traditional Rums from Reunion
    - In charge of POS purchases
    - Analysis, follow-up and reporting on local market and brands performances
    - Managing Advertising & Promotion budget for F11

  • AIR FRANCE CONSULTING - Marketing consultant

    Roissy CDG 2008 - 2009 • Project coordinator for the launch of Air France Consulting Academy, crew members` training program: in charge of building marketing and communication plans, B to C website requirements, investigation of airlines recruitment procedures.
    • Call tenders: editing technical and financial offers regarding Consulting in Safety management.
    • Setting up industry news column on the B to B website, management of e-communication software

  • MCCANN ERICKSON - Strategic planner

    New York 2006 - 2006 - Assigned to Unilever, Cadbury and Nestlé budgets
    - Consumer trends scanning, organization of consumer focus groups, studies and researches, insights and core positionning recommendations.

Formations

Réseau

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