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Antoine PASTOR

PARIS

En résumé

Hi, I’m Antoine

I’m a strategic planner currently working in a digital agency in Paris.

I’m passionate about perfumery and video games but curious about a lot of very different things such as interior design, new technologies or fashion.

I’m also in love with Japan and japanese culture for years.

I studied political science and journalism and have a Master Degree in marketing and communication.

Let’s get in touch here, by mail (pastor.antoine@icloud.com) or on Twitter (@apastor__)

Mes compétences :
Marketing stratégique
Stratégie digitale
Branding
CRM
E-commerce
Project management
Trendwatching
Analyse de données
Social media

Entreprises

  • Les Poupées Russes - Brand Strategist

    2015 - maintenant 360° branding for premium and luxury brands

  • 5ème Gauche - Strategic planner / Digital strategist

    2013 - 2015 - New business development / Leading competitive pitch responses : brief taking, writing strategic recommendations and tracking web production (UX & Creation)

    - Brand planning / Helping brands to define, express and market themselves : brand repositioning, brand plan, e-reputation, content strategy, editorial strategy

    - Strategic consulting and digital communication management / Providing companies with specific solutions to build their digital ecosystem : Ecommerce, eCRM, social media

    - Usability and user-experience strategy (UX) / Providing insights from qualitative-data sources analysis. Identifying key issues with the online journey (experience map). Suggesting user interface design and user-centric services through use of data from customer behaviour.

    New business :
    > Le Bon Marché
    > Galeries Lafayette
    > Miu Miu
    > Cloudy Bay (Moët Hennessy)
    > Armani Privé
    > Level Shoe District Dubaï

    Accounts :
    > Corporate / Neuflize OBC (ABM AMRO), Bpifrance, Swisslife
    > Cosmetics / Yves Rocher Group, L'Oreal Group, By Terry
    > Luxury / Bvlgari, Zenith, Epice
    > Retail / Saint Maclou

  • Elephante - Digital consultant

    2012 - 2013 - Start-up spirit and challenges
    - New business development
    - Project Management

    New business :
    > Viktor & Rolf
    > Diesel
    > Moët&Chandon

    Accounts :
    > Beauty / L'Oréal Luxe (Biotherm, Lancôme)
    > Retail / La Redoute
    > Fashion / Delvaux

  • Condé Nast Digital (Vogue.fr, Glamour.fr, GQ.fr) - Digital content manager

    2011 - 2012 - Writing engaging content (beauty, fashion and art-de-vivre thematics) for Vogue Paris' digital media platforms

    - Identifying key content category opportunities and managing the production, publication and sharing of that content across Vogue Paris digital platforms

    - Contributing to the development of campaigns and creative content strategy

    - Developing and maintaining structure to provide competitive, 24/7 digital content coverage

    - Collaborate with Sales team where necessary to work with accounts to development digital content tailored to specific retailers (e.g. Vestiaire Collective, Net-A-Porter)

  • Ryswyck - Project manager

    2009 - 2010 - In charge of Maison Martin Margiela’s first perfume's PR kit production
    - 2010 Grand Prix Stratégies du Design award winning Agency

    Accounts :
    > Hermès
    > L'Oréal Luxe (Biotherm, Diesel)

Formations

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