Armel FLIN


En résumé

Performing in Business Development and Management based on inspiring people.

Manage opportunities throughout the value lifecycle. Credibility and ability to interact and influence effectively at senior levels (internal & external)

A deep understanding of current and future trends, challenges and value chains in either the Retail, Consumer Products sectors and BTB

Corporate strategy - Budget implementation and P&L Management

Performance, Add value and hudge Culture of the Results

Leadership behaviour: Negociation & Management with passion. Entrepreneurial & innovative with integrity.

Self-motivated with the necessary skills to achieve and exceed challenging targets.

Strong business expansion experience allows to generate compelling international sales/marketing strategies to ignite revenue and enhance market share.

Confidence and leadership skills to manage a standalone business successfully with limited oversight and contact from HQ.

A proven General Manager with a strong track record of sales growth and profitability improvement.

A solid service and customer oriented leader with a strategic vision and a proven track record of successful change management in a dynamic environment, who has an ability to find innovative solutions to problems, to understand and work from different stakeholder perspectives, and a talent for engaging and inspiring a wide range of internal and external audiences.

Ability to adapt to a rapidly changing environment as well as being an integral part of that change.

Demonstrable experience of leading Sales, Marketing and Service teams in a distribution business (BTC / BTB)


Market knowledge & analysis - Turnover & Margin way of thinking - Understanding - Business vision and drive - Strong background in Sales & Marketing development -
General Management - IT & SDA market

Mes compétences :
P&L management
Négociation commerciale
Team leadership
Business Management
Leadership development
Vision Stratégique et tactique
Vision Strat?gique et tactique
operational deployment
excellent communication skills
customer experience
assortment development
Team Management
Commercial partnership negotiation
Commercial development


  • Home Decor GB Ltd - International Business Development Consultant chez Home Decor GB Ltd

    2016 - maintenant
  • TARGUS - General Sales Director France - Benelux - Maghreb

    Anaheim 2011 - 2016 As part of Targus EMEA team, responsibilities include P&L, sales & marketing, strategy & organizational development, pricing & trading terms, hiring & coaching people, business development & expansion for both B2B and B2C channels in 7 countries with 15 employees and total revenues of 25 M€ (France - Benelux - Maghreb)

    Targus is a global brand in computer products and accessories for mobile lifestyle. The company offers a range of mobile accessory products to enhance the mobile computing experience,

    The company’s distribution channels and customers include major retailers, corporations, government and educational institutions.

    Computer cases and accessories
  • TARGUS - General Sales Director France Benelux Maghreb

    Anaheim 2011 - 2016 IT accessories (PC' - tablets - smartphones - docking)
    + 53% growth Sales / + 35% Gross Profit / + 25% Ebitda / + 10% Market shares

    * Mission: strongly increase revenue and margin ;
    * Objectives: create a new structure with the culture of achievement ;
    * Results: current regional revenue achievement = 23 M EUR versus 15 M EUR

    Deployment of BTB' strategy with vertical organization (banking - insurance - industry - consulting)
    Partnerships with 100% of the BTC' channel (in direct or via distributors) in France - Benelux & Maghreb

    * Direct Management of 10 people - build and grow the local team
    * Managing and empowering the team members to create a successful and satisfied team
    * Visit and managing customers on a regular basis and develop relationships with business partners
    * Negotiation of all complex commercial conditions with retailers and business partners
    * Dealing with complex distribution set up - Continuously adapting and improving the business to the changing environment - Assistance in determining margins and pricing with the Finance group
    * Overall financial and business results of all countries - P&L management
    * Stock Management, planning and forecasting sales / Marketing plan' elaboration and deployment
    * Define the regions sales strategy across all product groups with the partnership of the EMEA Marketing organisation ;
  • HOME DECOR GB Ltd - Commercial & Marketing Director

    2009 - 2011 * Mission : tools implementation for an efficient and successful internal collaboration ;
    * Objectives : turnover and margin improvement with P&L control (Ebidta) ;
    * Results : turnover achieved in 2009: 39 M EUR (+ 8%) / Financial balance in less than 12 months

    . Manage a team of 30 people : optimization of the individual performance internally and externally
    . Commercial development with 2 new contracts in standard range taken to the competitors earnings of 2.5 M EUR
    . Current business optimization (Lapeyre - Brico Dépôt - Mr Bricolage- Castorama et Leroy Merlin)
    . New sales force structure with tools implementation « sales acceleration training »
    . New marketing plan with a strong range segmentation
    . Repositioning products and solutions of better margin (eg: increase of price lists by 15%)
    . Complete reorganization of the sales administration department with reporting information system
  • MORPHY RICHARDS - Commercial & Marketing Director

    2005 - 2009 Glen Dimplex' group Small domestic appliances

    * Mission : set up the MR brand in France
    * Objectives : creation of the business ;
    * Results : turnover achieved : 4 M EUR (+30% vs european target)

    . Business plan and priority choice in distribution per channel
    . Economical and financial validation of the project from the group & shareholders
    . Commercial & marketing strategy (price lists - margin - range)
    . General sales agreement / financial tools / forecasts / P&L
    . Assortment within the 1st year with the majors
    . Communication plan and public relation
  • JVC - Key Account Director

    Carrières-sur-Seine 2002 - 2005 Matsushita's group Audio & Video

    * Mission : creation of a synergy between audio and video ;
    * Objectives : keep operational margin on a decreasing market ;
    * Results : ameliorate the margin / turnover achieved : 80 M EUR (+18% vs objectif)

    . Annual estimated budget definition per channel
    . Commercial partnership negotiation and signature with Fnac - Redoute - Darty - Carrefour
    . Management and animation of products launching
    . Raised profit per customer
    . Coordinated and implemented the sales strategy for a team of 15 people + 2 Kam
  • Procter & Gamble - Senior Key Account Manager

    Asnières-sur-Seine 1999 - 2002 Braun' division Small domestic appliances

    * Mission : national negotiation agreement ;
    * Objectives : assortment development and increase of market shares ;
    * Results : turnover achieved : 50 M EUR (+25% vs target)

    . Specific and innovative Trade Marketing action
    . Harmonization of the commercial policy in Europe with monthly reporting of the P&L per customer
    . Operational interface with major departments (sales force, sales administration, marketing, finance, logistics)
  • Procter & Gamble - Regional Sales Manager

    Asnières-sur-Seine 1997 - 1999 Braun' division Small domestic appliances

    * Mission : management of a team of 10 people ;
    * Objectives : get a strong market share development in the area ;
    * Results : best increasing per people compared to the national achievement

    . Creation and control of the individual objectives (turnover's increasing of 15%)
    . Implementation and control of the commercial activity
    . Personal development plan for the team
  • WELL France - Regional Sales Manager

    1993 - 1997 Groupe Courtaulds Textile industry

    . Launch of the lingerie activity on the field without national agreement
    . Management + animation of 5 people and 2 merchandiser



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