Armelle PELE

En résumé

Entreprises

• Unilever - Export Area manager - DACH, Eastern Europe, Russia, Asia

  Rueil-Malmaison 2013 - maintenant Commercial & Marketing Strategy
  - Development of Maille and Amora culinary brands (condiments categories / FMCG) .
  - Area : Germany, Switzerland, Austria, Italia, Eastern Europe, Russia, and Asia management
  - Channels: Mass Market, Specialty Stores, Boutiques, Food Service
  - Managing one junior area manager
  
  Key achievements
  - European leading market (Germany) TO growth +2,5% and +0,58 pts MS in 2013.

• Unilever - Export area manager - Asia, Middle-East, Southern Europe

  Rueil-Malmaison 2011 - 2012 Area Manager for the culinary brand Maille & Alsa (FMCG)
  -Responsible for the development of the brand Maille on my area
  -Defined the sales and marketing strategy with the local partners
  -Responsible for sales/marketing budget and P&L management
  -In charge of daily management: quality crises, logistic and custom régulations
  Managing one junior area manager

• Unilever - Sales and marketing manager JAPAN CHINA and INDIA

  Rueil-Malmaison 2008 - 2010 BASED in TOKYO, JAPAN
  - Objectives setting / Sales and channel strategy
  - Marketing Management / Communication development
  - Strategic analysis of market potential
  - P&L responsibility
  - Sales results follow up
  KEY ACHIEVEMENT:
  - Asian leading market (Japan): TO growth +37% and +16 pts MS since 2008 (results in 2014)
  

• St Dalfour & Cie - Sales and marketing manager Japan

  2005 - 2008 Japan Representative - St Dalfour & Cie - Jam canned premium foods
  Commercial development and marketing strategy on the Japanese market:
  (3 years - Sales planning and strategy (working closely with the local sales forces and wholesalers).
  & 5 months) - Strategic marketing and analysis of market potential.
  - Assortment & trade category recommendations.
  Key achievement:
  - Launch of a new variety of spreads under my input (from feasibility study to goals).

• Ken Corporation Co.Ltd - Import Manager

  2003 - 2005 Import Manager - Ken Corporation Co.Ltd (TOKYO JAPAN)- Frozen and chilled meat
  International buyer in frozen and chilled meat:
  (2 years) - Stock analytics, supplies planning to fit local demand.
  - Suppliers prospection and eligibility study. ;
  - Price and quantity negotiations.
  Key achievement:
  - Successfully implement usage of French label with Sopexa collaboration.

• ERAI - Export Project Manager & Consultant

  Alès 2002 - 2002 Export consultant for French companies willing to sell in Japan:
  (10 month) - Market studies: distribution and competitor analysis.
  - Prospection of new business partners, creating commercial network.

• BEAU and BON - Asia representative assistant

  2001 - 2002 Nina's - Fine tea's development at delicatessen

Formations

• Université Rennes 1

  Rennes maintenant

• CFJM In JAPAN

  Tokyo 2000 - 2001 Post-graduate Diploma
  
  Centre Franco-Japonais de Management , Rennes IAE 1 - partner with ESC Rennes.

• CFJM ( MAE Parcours Centre FrancoJaponais De Management )

  Rennes 1999 - 2000 Post-Graduate Diploma

• Université Rennes 1

  Rennes 1995 - 1999 Master
  
  University-4 years Including one year (licence) at Valladolid -Spain

Réseau

• Cedric SEGAL

• Florence BERNET

• Laurent THERY

• Lionel GABAUDE

• Marie-Laure CLERGET

• Yolaine LEBRETON