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Armelle PELE

Rueil-Malmaison

Electionseuropéennes 2024

RETROUVEZ GRATUITEMENTLe résultat des européennes à Paris.

En résumé

Experience in international business - FMCG
International business development
Marketing and Sales activities

Double culture thanks to my experience in both SME and global company structures.

Experience on the Japanese market (good knowledge of the Japanese retail and wholesale business - 10 years in Japan.)

Mes compétences :
Marketing
International business management
strategic development
premium foods Commercial development
Sales planning
Microsoft Word
Microsoft PowerPoint
Microsoft Excel
Japanese management
Feasibility Studies
Competitor analysis

Entreprises

  • Unilever - Export Area manager - DACH, Eastern Europe, Russia, Asia

    Rueil-Malmaison 2013 - maintenant Commercial & Marketing Strategy
    - Development of Maille and Amora culinary brands (condiments categories / FMCG) .
    - Area : Germany, Switzerland, Austria, Italia, Eastern Europe, Russia, and Asia management
    - Channels: Mass Market, Specialty Stores, Boutiques, Food Service
    - Managing one junior area manager

    Key achievements
    - European leading market (Germany) TO growth +2,5% and +0,58 pts MS in 2013.

  • Unilever - Export area manager - Asia, Middle-East, Southern Europe

    Rueil-Malmaison 2011 - 2012 Area Manager for the culinary brand Maille & Alsa (FMCG)
    -Responsible for the development of the brand Maille on my area
    -Defined the sales and marketing strategy with the local partners
    -Responsible for sales/marketing budget and P&L management
    -In charge of daily management: quality crises, logistic and custom régulations
    Managing one junior area manager

  • Unilever - Sales and marketing manager JAPAN CHINA and INDIA

    Rueil-Malmaison 2008 - 2010 BASED in TOKYO, JAPAN
    - Objectives setting / Sales and channel strategy
    - Marketing Management / Communication development
    - Strategic analysis of market potential
    - P&L responsibility
    - Sales results follow up
    KEY ACHIEVEMENT:
    - Asian leading market (Japan): TO growth +37% and +16 pts MS since 2008 (results in 2014)

  • St Dalfour & Cie - Sales and marketing manager Japan

    2005 - 2008 Japan Representative - St Dalfour & Cie - Jam canned premium foods
    Commercial development and marketing strategy on the Japanese market:
    (3 years - Sales planning and strategy (working closely with the local sales forces and wholesalers).
    & 5 months) - Strategic marketing and analysis of market potential.
    - Assortment & trade category recommendations.
    Key achievement:
    - Launch of a new variety of spreads under my input (from feasibility study to goals).

  • Ken Corporation Co.Ltd - Import Manager

    2003 - 2005 Import Manager - Ken Corporation Co.Ltd (TOKYO JAPAN)- Frozen and chilled meat
    International buyer in frozen and chilled meat:
    (2 years) - Stock analytics, supplies planning to fit local demand.
    - Suppliers prospection and eligibility study. ;
    - Price and quantity negotiations.
    Key achievement:
    - Successfully implement usage of French label with Sopexa collaboration.

  • ERAI - Export Project Manager & Consultant

    Alès 2002 - 2002 Export consultant for French companies willing to sell in Japan:
    (10 month) - Market studies: distribution and competitor analysis.
    - Prospection of new business partners, creating commercial network.

  • BEAU and BON - Asia representative assistant

    2001 - 2002 Nina's - Fine tea's development at delicatessen

Formations

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